Senior Manager, Digital Marketing

Western Digital - San Jose, CA (30+ days ago)3.9


Western Digital®

We deliver the possibilities of data. YOU define what’s possible.

Are you a digital marketing guru? Do you love working on creating world class digital solutions for a market leader? Are you awe-stricken by what technology can do? Great! As one of the largest storage companies in the world, Western Digital believes in the promise of data and is redefining how the world keeps and leverages it. To this effort, we are on a mission to fully reveal what data makes possible and the science behind exponential change. We are on an exciting journey and need your help in building and managing our digital presence that will enable us to deliver extraordinary digital experiences to our internal and external users.

The Senior Manager, Digital Marketing will drive high visibility corporate digital marketing programs in alignment with the digital web strategy and business goals. This person will build new capabilities as well as manage key updates to the digital ecosystem including corporate websites, search, content, social media and e-commerce.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
Engage and collaborate with key stakeholders in the company to define the solution, ensure buy-in across the organization, execute and establish a solid track record of delivering to plan.

Work with the Web operations and technical teams to deliver innovative and cutting edge digital solutions based on agile methodologies.

Develop messaging, visual concepts, landing pages and testing plans to support business needs and act as a consultant to understand, guide and develop their digital strategy.

Advocate SEO and SEM best practices and create guidelines for other groups across the company to effectively leverage them.

Define performance metrics and measurement plans that provide a baseline for measuring the effectiveness of our digital programs.

Document best practices and assist in defining standards/guidelines for user experience, search, social media, branding and messaging.

Conceive, implement and drive testing programs (A/B, multi-variate, etc.) and personalization across digital channels.

Identify and leverage insights from data analytics and create strategies to grow our digital KPIs including site traffic and conversion rate.

QUALIFICATIONS:
7-8 years of experience managing cross functional digital initiatives, preferably in a B2B environment.

Minimum 5 years of experience executing digital marketing activities including targeted campaigns, product launches, microsites and publishing content to a global web platform.

Experience with search, tag management, testing and personalization tools.

Solid understanding of HTML, CSS, JavaScript and UI development concepts.

Deep expertise in marketing disciplines related to the Internet, social media, analytics, search, customer relationship management, website development and other facets of internet marketing.

Expertise in marketing analytics and reporting tools like Google and Adobe Analytics, Tableau and Domo.

Excellent written and verbal communication skills with the ability to communicate across all levels of the company including executive leadership.

Acute attention to accuracy and detail with ability to oversee complex, cross-functional projects; aligning multiple stakeholders to achieve business goals.

Strong knowledge/experience in analytics and reporting tools.

High energy, hands-on, creative thinking and risk-taking.

ABOUT WESTERN DIGITAL

Western Digital Corporation is the world’s largest data storage company with a leading portfolio of HGST, SanDisk, G-Technology and WD brands covering flash and disk-based solutions. Deployed by the largest and most prominent organizations worldwide, Western Digital solutions are everywhere, touching lives and enabling great value from the data they possess.

Western Digital is an equal opportunity employer. We are committed to providing equal employment opportunity for all applicants and employees. Western Digital does not unlawfully discriminate and complies with the laws and regulations set forth in the following EEO Is The Law poster: Equal Employment Opportunity Is The Law.

Western Digital participates in the E-Verify program in the US. For more information click here. Este empleador participa in E-Verify.