Marketing Communications Lead

Luna Innovations Incorporated - Blacksburg, VA (30+ days ago)3.8

Luna Innovations, a leader in sensing and measurement technology is looking for a self-motivated, ambitious and energetic individual who understands the value of sales and marketing within an organization. The position reports to the Director of Marketing and will be responsible for creating, implementing and updating marketing collateral materials, as well as coordinating key marketing plans and activities. The position will focus heavily on outbound marketing and external communications in support of our Lightwave division.

Duties and expectations:
Create and implement integrated marketing plans to increase share in target markets
Work with cross-functional teams and subject matter experts to create effective promotional materials, including sales collateral, advertisements, mailers, press releases and web content
Create engaging emails and manage the email blast/campaign process
Manage and coordinate marketing events – tradeshows, user group meetings, etc.
Manage paid media campaigns – coordinating and managing media providers, agency partners, Adwords, etc.
Create or provide design support for print collateral and PowerPoint presentations
Manage social media presence
Assist with creation of website content
Monitor, assess and report campaign performance through reporting and analytics
Obtaining necessary consent and providing final approval on all marketing collateral, products and promotions
Assist with database management and segmentation of customers
Maintain a complete understanding of all company products and services
Perform other related marketing duties as assigned

Bachelor’s degree (or equivalent) with concentration in marketing, communications, English, graphic design, media or similar
Five years of related marketing communications experience
Proficient skills in publishing and website software (Adobe CC, WordPress, etc.)
Experience with modern demand generation tools and digital marketing technology
Experience with technology business-to-business marketing is preferred
Proven ability to develop accurate and appealing content
Proven ability to present marketing collateral in a visually appealing way
Excellent verbal and written communication skills
Self-motivated and independent
Ability to travel up to 10%

Luna offers competitive benefits package including family oriented comprehensive Medical, Dental, Vision plans, company paid life insurance, company paid short term disability, company paid long term disability, Flexible spending accounts, HSA , Teladoc, health Advocate services to name a few.