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Weekend SEO Analyst - CNN - Audience Development
United States - New York - New York
IndustryAdvertising, Cable/Broadcast Television Networks, Games – Development & Publishing, Online Content/Services
Posting Job Description
About Turner / Our Story
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN. CNN's portfolio of news and information services is available in five different languages across all major TV, internet and mobile platforms reaching more than 392 million households around the globe. CNN International is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America. The CNN digital network is consistently one of the top news and current affairs destination on the web.
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We are currently recruiting a Weekend SEO Analyst to help grow one of CNN's key audience segments by partnering with teams in Editorial, Programming, Audience Development and more
CNN Digital is seeking an individual who is passionate about SEO, analytics, audience development, journalism and digital multi-channel strategies
This exciting role can be based in New York or Atlanta
What will you be doing?
As a member of the audience development team, you will work in close collaboration with CNN's editorial team to drive audience growth and increased engagement through our SEO efforts
Reviewing rank reporting, analytics, webmaster tools and other SEO resources to educate and explain fluctuations and metrics to editorial staff
Staying current on Search Engine Optimization topics by monitoring search industry websites, forums, blogs and news sources
Employ methodical experiments while quantifying success (or failure) Preparation of reports, statistics and guidelines
Coordinate with social and analytics teams on content-related issues Identifying and documenting product requirements for the improvement of the publishing platform to assist in SEO
Leverage knowledge of the online news and information landscape to execute audience development plans to acquire CNN Digital's desired target audience segments
Partner across multiple teams to coordinate and improve on CNN's audience development and SEO strategy, tying together editorial calendars, social calendars, business priorities, product launches and more
Provide real time analytics feedback to Editorial and Programming teams to help provide the right content at the right time to CNN's audience
Identifies scalable strategies, tactics and channels for audience growth
Develop workflow recommendations to include the data necessary to inform content and programming decisions in order to quickly move on opportunities that will grow CNN's search audience and increase their loyalty
Develop & champion improved processes for insight collection and dissemination across Audience Development, Product and Editorial teams
Support short term Content Planning processes with editorial and programming teams
Conduit between Content Teams and Audience Development Teams sitting within the CNN Newsroom, bridging editorial with audience development and analytics
Focus on partnership with Editorial leaders to establish and define specific channel roles and guidelines for content and distribution
Document usage and requirements for real-time analytics tools in coordination with Optimization & testing team, providing recommendations for relevant data and analytics enhancements
What do we require from you?
The ideal candidate will have 2+ years experience with growing SEO organically for news organizations, an analytical mind with the data skills to go with it
The candidate best fit for this role will have experience working cross-departmentally, and will have the ability and willingness to speak up to push for results
This position could be based in our Atlanta office in Downtown Atlanta or our New York bureau
Essential: -Must be able to work four 10-hour days spanning over the weekends, from Friday-Monday
Ability to perform keyword and trends research to identify what keywords to target and explain the value of key phrase selection to publishers
Must have ability to train editors and newsroom staff on how to optimize pages and articles through page titles, SEO descriptions, headlines, alt text, linking,etc Experience with SEO and analytics tools such as (or similar to) Conductor, Brightedge, SEM Rush, Adobe Analytics, and Google Analytics
Identify and document product requirements for the improvement of the publishing platform and existing technical setup to assist in SEO audience growth
Ability to audit site sections for opportunities to improve SEO -\Evaluate and recommend SEO tools
Understanding of SEO best practices to assist editorial and programming teams with site and campaign optimization
Creating and testing hypotheses based on insights from audience targeting and analyses
Basic knowledge of digital media technologies, particularly a good understanding of capabilities and limitations
Strong analytical and quantitative skills including the ability to use audience research and metrics to optimize audience development plans
Ability to plan, measure and report on program successes through targeted KPI's
Strong working knowledge of audience analytics platforms, eg Omniture, Chartbeat, Facebook Insights
Strong communication, presentation and organizational skills and ability to collaborate and work well with others
Strong project management skills with experience managing workflow between different departments
Ability to thrive in a fast-paced newsroom environment
Bachelor's Degree in Business, Science, Marketing, Journalism or a related discipline
Experience working in a global editorial organization
What's in it for you?
An entrepreneurial environment
Hands on dynamic work that leads to driving employee engagement
A wide degree of value added thinking and latitude
Competitive comp, benefits, and work life programs
Mobility within the company to grow and develop your career with Turner, Inc.
But wait, there’s more!
Paid time off every year to volunteer
2016 Best Company for Working Mothers
An in-house learning and development team to help shape and grow your career
Part of the Time Warner family of powerhouse brands
Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.