Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you looking to take your skills to the next level? Are you interested in working with different businesses executing strategic marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet our business and client needs?
The Marketing & Communications Lead Specialist supports and drives the execution and delivery of market development campaigns through the efforts of the aligned team. Collaborates (leading at times) with colleagues in the Marketing & Communications Center of Excellence to differentiate the Deloitte brand, drive Deloitte’s business priorities forward, innovate new marketing and communications solutions, and deliver distinct client experiences. Potential to facilitate marketing and communications targeting activities through assisting with social media campaigns, content marketing, supporting business expansion initiatives, developing promotional marketing materials and targeting tools, and managing major promotional events such as trade shows, industry speaking events, sponsorships, and internal conferences related to key clients.
Deloitte’s Marketing & Communications team provides value to the U.S. Firms by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.
Marketing & Communications Fundamentals – possess a mastery-level understanding of marketing and communications basics, with ability to recognize and implement an integrated approach to drive business goals
Research – conducting research, drawing insights from the information, sharing a point of view / perspective and applying the knowledge to the activities at hand with examples to include client targeting activities or pursuit support (building baseline proposal documents, core firm information, team member biographies, qualifications, media/marketplace trend research, development of FAQs and speeches, etc.)
Writing – ability to edit pieces independently and providing content that is close to final prior to passing to supervisor for review with a focus on more complex pieces that have great potential for consumption; Ability to work with a variety of content types, including but not limited to social media activities, managing newsletters, supporting internal communications campaigns or byline articles; Idea generation becomes a greater component of this role
Database management - through oversight and maintaining contact and account team data or event registrations; Understanding of relationship of changes and recognizing the need to follow changes through to maintain integrity of the data; Ability to self-review and quality check work for accuracy
Event support - includes experiential marketing planning and execution; Can include planning logistics, invitations, registration, conference materials and on-site experience
Content development, optimization and marketing - exercise judgement around content and edits when creating/updating decks, drafting collateral materials, crafting or reviewing videos scripts or updating website content; Ability to carry changes through documents and key points in messages
Reporting – develops reports that tell a compelling story; The focus is on applied analytics and using data to make decisions and persuade others to follow a course of action
Project management - required in most aspects of the role of a Lead; begin to transition to managing projects and the work of others; need to be flexible and able to manage multiple projects with competing timelines and ability to proactively manage up (knowing when to start to identify and push solutions or escalate for help with issue resolution).
Project management with detail-oriented with excellent follow-through skills
Team oriented approach with ability to take initiative, prioritize and manage multiple tasks simultaneously to meet client expectations and deadlines across multiple projects
Organizational, analytical and problem-solving skills
Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times
Specialized skills and experiences may be required relative to operations/process excellence
Ability to work in a matrixed organization with a virtual team, experience in large corporate setting and/or professional services a plus
Demonstrated leadership, maturity and accountability displayed through extra-curricular and community activities
Outstanding written and verbal communication skills
Executive presence, professional client service manner, demonstrated ability to take initiative and interact with all levels of management and adapt to business needs
Interpersonal, verbal and presentation skills, including ability to interact with and coach senior leaders and highly intellectual thinkers
Collaborative working style to build relationships, including collaborating with multiple business marketing teams, technology teams, sales, and vendors
Excellent Outlook/Word/PowerPoint/Excel skills
Marketing fundamentals with a focus on marketing strategy/trends and execution in the B2B arena
Editing and/or copy editing and proofreading skills; Knowledge of editorial style
Familiarity with video/motion design and digital/web applications a plus
Experience using social media platforms (including Twitter, LinkedIn, Facebook, SlideShare, Instagram, YouTube), internet engagement and strategic best practices for reader engagement and user experience
Minimum of a Bachelor’s Degree in Marketing, Business or related field
5+ years of specifically relevant experience required
Travel of up to 25%
How you’ll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center.
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