Digital Marketing Coordinator
Grimco, Inc. was founded in 1875 in St. Louis, Missouri. Today we have over 50 locations across the United States, 6 across Canada. Our #1 goal is growth in all wholesale markets for manufacturing/distribution of digital print products, signs, and sign-making supplies.
Due to our excellent customer service we have been voted Vendor of the Year by our customers in the FASTSIGNS, Signs by Tomorrow, and Signs Now nationwide franchise networks! We are also celebrating our inclusion in the Top 500 Entry Level Employers listing released annually by CollegeGrad.com.
What makes Grimco Special?
- We’re excited to be in business for over 100 years! We are a growing company that continues to evolve in our industry.
- We foster employee development that is focused on tailoring employees career paths based on their talents, strengths and interests.
- We have fantastic teams throughout North America and are proud of our reputation of being the most informed and educated supplier in the industry.
- Our executives and managers are extremely accessible and work on the front lines of our business!
What Separates the Good from the Great at Grimco?
Those who are successful at Grimco demonstrate determination, competitive drive, and an eagerness to learn all facets of our company. They must have a strong desire to provide exceptional customer service and sell. They must also possess the drive to make an immediate impact on a growing company.
What Does a Digital Marketing Coordinator Do?
The Digital Marketing Coordinator plans, executes, and optimizes campaigns in direct response channels including email, digital advertising, SEO/SEM to deliver business objectives. They should have and effective comprehension of modern marketing tools and strategies and to be comfortable with data analysis. To succeed in this role, they must be self-motivated and enthusiastic about email marketing, analytics, and driving sales.
Develop, implement and manage effective and measurable social media campaigns that align with and strengthen the overall digital strategy
Manage all social media channels/outlets by maintaining a professional image and tone consistent with company culture and brand requirements
Stay up to date on social media and online marketing trends, best practices and methods, make recommendations to the Marketing Team
Develop compelling content for digital ad campaigns, newsletters, and websites that follows SEO guidelines and best practices whenever applicable
Monitor SEM performance to identify keyword opportunities and partners with tech and marketing teams to prioritize improvements
Assist in developing paid search campaigns with a focus on continuous improvement
Collaborate and communicate regularly with management, team members and sales staff to create optimized brand experiences
Stay abreast of digital technology and marketing trends
Develop and execute email campaigns that drive revenue growth through retention, cross-sell and up-sell
Manage the creation, scheduling and deployment of all email campaigns based on logistics, clicks, new customers, orders entered, etc.
Create messaging (emails, ad copy, newsletter copy, web copy, survey forms, etc.) and monitor website copy to support current campaigns and strategic priorities
Analyze and communicate campaign results to develop internal and external best practices
Collaborate with departments across the organization to support member communication
Special projects as business dictates
Manages push notification channels to drive customer engagement and topline sales
Completes audience, creative and tactic analysis to identify optimization opportunities to drive conversion
2 + years of social media and digital marketing experience
Bachelor’s Degree (preferably in Advertising or Marketing)
Excellent communication skills (written and verbal)
Ability to manage projects from conception to completion
Ability to effectively work in a team environment under tight deadlines and manage projects independently
Proficient in Microsoft Office, Excel and PowerPoint
Solid knowledge of all facets of social media (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.)
Solid knowledge of and experience with various measurement, insight, automation, and delivery programs such as Facebook Insights, Cision, Sprout Social, Google Adwords and Analytics and Display Network, Survey Monkey, Constant Contact, etc.
Intermediate knowledge of SEO best practices and tools such as Moz, SEM Rush, Google Keyword Planner, etc.
Creative thinking/writing skills
Solid research and analytic skills
Strong Preference For:
Cumulative GPA > 3.15
Google Analytics certification
Google AdWords certification
Facebook Blueprint certification
AS400 data management system experience; CRM database experience.
Advanced/fluent skill levels of Spanish, Portuguese, and/or French language are always a plus.
Immediate opening. Full-Time Employment Status. Eligible for employee Benefits Package Including: Base Salary and Commission, Health, Dental, Vision, Prescription, Paid Holidays, Vacation Accrual & 401K with Profit Sharing. Company Paid Life Insurance, Short-Term and Long-Term Disability. Supplemental Whole Life, Voluntary, Accident, Critical Illness Insurance.
By completing this online application for employment, you certify that the information on this application is true and complete to the best of your knowledge. You understand that any misrepresentation or omission of fact in response to any inquiry made in this application may result in rejection of application or, if hired, dismissal whenever it is discovered. You authorize and release all parties from any liability or damage that may result from seeking, furnishing or using such information. You understand and agree that, if hired, your employment is for no definite period and may, regardless of the date of payment of compensation, be terminated by Grimco, Inc. at any time, for any or no reason, with or without notice. You understand that no representation to the contrary is valid unless in writing, setting a definite term of employment, and signed by the company's CEO. You further understand and agree that any job offer is contingent upon your passing, to the company's satisfaction, a drug and/or alcohol test, criminal background check and other possible screenings. You understand that this application is active for 90 days only, and if you do not hear from the company but still wish to be considered for employment after 90 days, you will need to fill out a new application.