The individual in this role will be the primary point person for traditional and non-traditional marketing initiatives as well as game operations for the Texas Stars Hockey team. The individual will also be responsible for generating ticket sales revenue through media buying and promotional planning. This position is expected to work all Texas Stars home games. Reports to Chief Sales & Marketing Officer. ESSENTIAL FUNCTIONS: Marketing/Advertising
Develops comprehensive marketing plan aimed at driving revenue, with specific focus on individual ticket sales.
Responsible for planning, buying and placing media advertisements to promote Texas Stars games.
Tracks tickets sales revenue and advertising spend data on a regular basis, ensuring ticket sales and ROI goals are met.
Conducts market research and analyzes media ratings and trends, preparing reports for management to inform marketing decisions.
Works with media partners to leverage advertising spend and develop innovative promotions.
Oversees fan development initiatives including team and community events.
Manages creation and production of all printed collateral, working closely with creative staff and outside vendors.
Sets creative direction for Texas Stars marketing efforts.
Digital Media/Communications Manages digital marketing & communications efforts, including team website, social media accounts, email marketing and mobile app. Develops strategies for increasing fan interaction and growing revenue through digital media. Researches developments and trends in digital media to identify new ideas and opportunities. Oversees all content posted to digital media platforms, providing feedback and direction to staff. Game Operations/Promotions
Directly manages game operations & entertainment programs for all Texas Stars home games and other events.
Develops new ideas for theme nights, in-game content and activities.
Reviews game scripts, ensuring required assets from key stakeholders are included.
Creates and executes promotional plan, including giveaway items and ticket promotions.
Hires, trains & supervises full-time staff (PR director, video creative services manager, graphic designer & marketing coordinator) as well as department interns.
Hires, trains & supervises game-day staff (promotions team).
Manages and tracks departmental budgets.
Integrity & Values - Can be trusted to act in a manner that is truthful and values direct, honest communication at all levels of the organization.
Interpersonal Confidence - Strong interpersonal skills; can effectively communicate and relate to all levels within and outside the organization; creates and builds positive and productive relationships.
Adaptability - Responds quickly and effectively to changing trends and circumstances; embraces change and welcomes fresh perspectives; learns from past mistakes and adjusts accordingly.
Managing Processes - Ability to manage appropriate steps to get projects completed; has strong abilities to organize people and processes; can create a plan for resourceful workflow.
Organizational Ability - Can manage people and resources to get projects completed; has a strong ability to multi-task and keep order.
KNOWLEDGE, SKILLS AND ABILITIES:
Ability to work independently.
Strong verbal and written communication skills.
Understanding of advertising, media planning/buying, and media ratings.
Understanding of market research, revenue-generating programs, database management, and digital marketing strategies.
Knowledge of special event planning and execution.
Knowledge of event marketing and grassroots marketing strategies.
Knowledge of Scarborough software a plus.
Bachelor's degree in marketing, sport management or closely related field
At least 4 years marketing experience. Sports marketing experience preferred.
2 or more years experience in a supervisory role
Must be able to work nights, weekends & holidays as required.
Required computer skills: Microsoft Word, Excel, PowerPoint.
Experience with website CMS programs preferred.
Experience with Adobe Creative Suite a plus.
While performing the duties of this job, the employee is required to stand, walk, sit, use hands and fingers, handle objects and office tools, reach, balance, stoop, kneel, crouch, talk, and hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The employee is exposed to an office environment, with noise levels usually moderate.
Texas Stars, Limited Partnership is an Equal Opportunity Employer