SPECIALIST SOCIAL MEDIA** - (180005RC)
Responsible for providing overall support for Internet Marketing initiatives for Harrah’s Resort, Bally’s and Caesars Atlantic City. This position will primarily focus on providing Internet Marketing support in the areas of internet marketing, promotions, SEO and content management to help drive the social media strategy for the properties. Responsible for maintaining up-to-date web content for the properties, utilizing social internet sites such as Facebook, Twitter, Instagram, YouTube, Blog, Google Plus and text-messaging programs as a marketing tool. Content Management is a key focus for this position as well as ensuring consistency of message across multiple networks. Works with other members of the marketing teams and corporate internet marketing departments to gather data from internal and external sources. Supports management in the execution of proactive select internet projects; e.g. developing promotions, events, content to support and promote regional initiative. Works with the various internal groups to set up special offers, room packages, hot deals and packages for promotional purposes promoted through our various channels. Supports local initiatives to grow the customer email database. Monitors and tracks discussion topics for management team including mediums such as, but not limited to, social web-sites, blog sites, e-newsletters, direct marketing and retail/cash focused communications. Provides analysis and recommendations based on program performance. Attends events and promotions to gather content for social channels. Supports the greater marking department through copy writing, photography, interviews and other related activities.
College degree in marketing or related field preferred. Must demonstrate effective writing and editorial skills. Prior experience in Online marketing preferred. Ability to handle multiple projects and deadlines. Experience working with an online contact management system a plus. Must possess strong communication skills and teamwork skills. Ability to work independently and proactively utilize data to drive results.
Primary Location: New Jersey-Atlantic City-Bally's Atlantic City
Employee Status: Regular