Social Media Specialist

Namaste Laboratories - Chicago, IL (30+ days ago)


SUMMARY: Responsible for defining and executing specific social media strategy, which include cultivating new communities and managing online communities using Facebook, Twitter, YouTube, Instagram, Snapchat, Pinterest, and other social media.

DUTIES AND RESPONSIBILITIES:

  • Oversee development of overall social media strategy and manage brand’s social media platforms including Facebook, Twitter, Instagram, Pinterest, YouTube, and Snapchat
  • Write fresh, engaging content on a daily basis, getting to know the communities on each platform and being the face and voice of the brand
  • Develop, execute and measure creative social media campaigns and initiatives in conjunction with overall brand campaigns and goals
  • Develop and publish content (posts, tweets, etc.) across channels
  • Monitor, evaluate and report on engagement, impact, and performance of social media campaigns across various platforms/channels
  • Plan and develop content marketing programs and campaigns to support overall business, including maintaining the content calendar and production of content
  • Management of Social Advertising - Facebook Ads, Instagram, and Twitter
  • Help with digital content development
  • Coordinate with creative teams to produce assets required across channels
  • Research trends and the competitive landscape, share findings with larger team and generate recommendations for digital marketing
  • Assist in production of content for social channels

MINIMUM REQUIREMENTS/QUALIFICATIONS:

  • Bachelors Degree in marketing or a related field.
  • 1-2 years of relevant working experience in social media.
  • 1-2 years of working experience moderating high volumes of conversation around paid content on Facebook, Instagram, Twitter and Pinterest. Snapchat a plus
  • Experience with tools such as Radian 6, Exact Target, Social Studio, a plus
  • Passion for digital/social media and learning
  • Familiarity with Adobe Creative Suite - Adobe Photoshop, Illustrator +/- InDesign experience preferred
  • Experienced with Microsoft Office, specifically Microsoft Excel and PowerPoint
  • 1+ years of working experience creating social content including copywriting and photo/image design. Detail-oriented with time management and organization skills
  • Ability to work independently and also as a team player
  • Knowledge of SEM helpful
  • Interest in working in the beauty/hair care industry

Job Type: Full-time

Experience:

  • Social Media Marketing: 2 years

Education:

  • Bachelor's