SR Web & Digital Marketing Specialist

Beacon Health System - South Bend, IN3.3


Are you ready to be a key member of the Beacon Experience and Digital Design team that helps revolutionize the healthcare customer experience? Beacon Health System is ready to transform and is looking for people skilled in the consumer and digital space to support our vision of making healthcare more convenient, connected, and coordinated.

Healthcare customers are paying a higher share of healthcare costs, and they want to manage their health the same way they manage the rest of their life. If you want to make the world a better place and change healthcare for the positive, consider joining the transformation team at Beacon.

We are seeking an experienced candidate who has proven leadership skills, the ability to think critically and problem-solve, and a track record of ensuring project milestones and deadlines are met.

As a key member of the Beacon Experience and Digital Design team works closely with Marketing, IT, Innovation, Customer Experience, and other associates throughout the organization. Will support Beacon's vision of making healthcare more convenient, connected, and coordinated in order to give patients, customers, associates, and physicians easy access to information and solutions.


Mission: To enhance the physical, mental and emotional well-being of the communities we serve as the community’s provider of outstanding quality, superior value and comprehensive health care services.

Vision: Our vision is to achieve:
Innovative health care and well-being services of the highest quality at the greatest value
Easy access and convenience
Outstanding patient experiences
Ongoing education involving physicians, patients and the community


Education and Experience
Candidate must have a Bachelor’s degree in business or related field. Two to five years of leadership skills and experience as a Senior Digital Marketing Specialist for a minimum of two years.

Knowledge & Skills

High level of knowledge of IT within Marketing solutions and graphic design skills to ensure that digital design is optimized for impact, SEO, web (responsive and mobile), branding, etc.
Proven track record of delivering multifaceted, digitally driven campaigns from strategy through execution and leveraging data to drive strategic direction and optimized marketing programs. Portfolio demonstrating work, analytics and metrics strongly encouraged.
Ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills.
Solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO.
Experience in building inbound organic search traffic and improving SERPs.
Analytical and reporting on customer behavior and insights including Google Analytics. Background in creating reports showing web analytics data and site evaluations.
Knowledge of web content management software including WordPress. Knowledge of HIPAA considerations.
Outstanding creativity, a highly detailed nature, and the ability to help define and solve complex user interface problems.
Create, manage, and optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion and optimization.
Familiarity with Yext or similar a plus.
Writing Skills, Email Marketing, HTML, CSS, JavaScript User Experience, Microsoft; Excel, Word, PowerPoint, and Outlook.
Some familiarity in front end JavaScript a plus.
Excellent interpersonal communication skills, both verbal and written.
Ability to explain intricate and complicated concepts and ideas.
Ability to work well with many different kinds of people, departments, and divisions.
Ability to work in a fast-paced, team-oriented, hands-on environment and work effectively under pressure; meet deadlines; organize and prioritize multiple tasks with attention to detail and maintain a flexible approach to changing priorities and methods.

Working Conditions

Works in an office environment with occasional changes in job demands.
Physical Demands

Requires the physical ability and stamina to perform the essential functions of the position.

The below statements are intended to describe the essential job functions and level of work performed by individuals assigned to this classification. They are not to be construed as an exhaustive list of all job duties performed by the personnel occupying this position.

1. Ensures leading edge processes are delivered by:
Create and manage digital systems and processes that give patients, customers, associates and physicians easy access to information and solutions
Create user experience, navigation, and architecture for websites, Intranet, Apps and other web applications that can quickly grow and change with the needs of the organization.
Facilitate clear interaction strategies in sync with business and end-user goals, developing navigation and site structure, and organizing content.
Implement and manage an SEO/SEM strategy to maximize the volume of inbound organic traffic from search engines, accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, and information architecture.

2. System responsibilities:
Document and maintain system processes as applications are developed, modified, and/or upgraded.
Work with outside vendors to implement, maintain, and troubleshoot third party and external online systems.
Work closely with the various internal departments to ensure all digital content is updated on a regular basis.
Works closely with IT and data contacts to ensure meetings, publications, and other e-commerce modules are set up properly and maximized on the website.
Serve as staff and technical resource to workgroups.
Test new applications and troubleshoots existing applications

3. Analyze and communicate by:
Analyze and reports website and digital statistics.
Conduct online surveys as needed.
Ensure milestones are reached and deadlines are met throughout project lifecycle and take responsibility for successful product delivery.
Build strong relationships with stakeholders, application users, and program owners.
Document progress and communicate to leaders and stakeholders.

4. Performs other functions to maintain personal competence and contribute to the overall effectiveness of the department by:

Completing other duties as assigned.


Patient/Customer Centered
Anticipates and takes proactive steps to ensure customer’s needs are met
Places courtesy and service above routine and goes beyond customer expectations
Keeps patient/work environment neat and clean
Understands and applies job-related aspects of patient safety and identifies, reports and corrects safety concerns as quickly as possible
Keeps others well informed
Practices active listening
Develops and maintains positive working relationships
Uses problem solving techniques to resolve issues and makes decisions within personal sphere of influence
Seeks to understand patient's experience
Demonstrates integrity and strong business ethics
Utilizes time and resources in a prudent manner
Strives to continually improve department processes and services
Projects professional image through enthusiasm towards work, behavior and appearance
Demonstrates Beacon values verbally and through actions
Displays and exhibits caring behaviors with each interaction
Demonstrates self-awareness and sensitivity to the perceptions of others
Listens carefully to input and concerns and takes appropriate action
Interacts with dissatisfied customers in a calm, respectful manner and seeks resolutions
Maintains confidentiality at all times
Fosters a sense of trust and collaboration among associates
Verbal and written communications are clear and effective
Responds to change in a positive manner


Associate complies with the following organizational requirements:
Attends and participates in department meetings and is accountable for all information shared.
Completes mandatory education, annual competencies and department specific education within established timeframes.
Completes annual employee health requirements within established timeframes.
Maintains license/certification, registration in good standing throughout fiscal year.
Direct patient care providers are required to maintain current BCLS (CPR) and other certifications as required by position/department.
Consistently utilizes appropriate universal precautions, protective equipment, and ergonomic techniques to protect patient and self.
Adheres to regulatory agency requirements, survey process and compliance.
Complies with established organization and department policies.
Available to work overtime in addition to working additional or other shifts and schedules when required.

Commitment to Beacon's six-point Operating System, referred to as The Beacon Way:

Leverage innovation everywhere.
Cultivate human talent.
Embrace performance improvement.
Build greatness through accountability.
Use information to improve and advance.
Communicate clearly and continuously.