Manager, Global Brand Marketing - Skincare (bareMinerals)

Shiseido Group USA - New York, NY4.0

Full-timeEstimated: $92,000 - $140,000 a year
EducationSkills
JOB SUMMARY

The role of the Manager, Global Brand Marketing is to lead the development and implementation of the Skincare product portfolio, innovation pipeline and product marketing strategy to differentiate and elevate the brand experience while ensuring global image, standards and direction is upheld.

KEY ACCOUNTABILITIES

Assist in development of 3 year innovation strategy based on industry trends, portfolio gaps and incremental opportunities in order to achieve financial targets.
Partner with Product Development teams to ideate differentiated product concepts and positioning that resonates with the consumer target.
Prepare and present New Product Development briefs in partnership with Product Development.
Lead execution of launch strategies within designated budget and COG targets.
Lead cross-functional teams to develop and implement innovative and cohesive launch strategies.
Prepare and present Creative briefs for product packaging and marketing collateral in conjunction with packaging and creative services teams.
Become an expert in defined areas by performing full category analysis in order to provide strategic recommendations for new products/re-focuses.
Partner with Communications, Digital and Education to create best in class activation strategies to generate consumer excitement and engagement.
Track and share best practices, competitive insights with regional and global teams.
Work with Finance to accurately project and maintain cost of goods from target costs to final costs.
Work with global and regional Planning teams to project and compile sales forecasts for new launches.
Conduct pricing analysis and make recommendations for new launch pricing.
Prepare presentation decks to support strategic planning and retailer presentations.
Present new launch updates at monthly global marketing meetings.
JOB QUALIFICATIONS

College degree, 5+ years of work experience in marketing, preferably cosmetics, CPG or prestige brand experience.
A passionate, energetic team oriented individual with strong analytical, interpersonal, creative and leadership skills.
Strong oral, written, communication and presentation skills.
Knowledge of competitive marketplace, department and specialty store environment.
A strong sense of urgency, ability to manage details and projects while responding to changing priorities and feedback.
Ability to balance analytics with creativity in a strategic thought process.
Ability to work independently and utilize sound judgment.
Software expertise – MS Word, Excel, PowerPoint
#bareMinerals