Vice President (VP) of Marketing

AiCure - New York, NY4.5

Full-time$120,000 - $180,000 a year
EducationSkillsBenefits
AiCure is a VC-funded startup that leverages mobile and artificial intelligence technology (computer vision, machine learning, big data) to bring better health, better drugs, and better treatment to those that need it most. We’re rapidly expanding and if you are passionate about making a positive impact, we’d love to hear from you.

The VP of Marketing will be responsible for developing, leading and executing our marketing communication strategy. This role will be instrumental in shaping the image of AiCure as a leader in medication adherence and virtual clinical care. The VP of Marketing will craft a detailed marketing strategy (traditional and digital) to reach the target audiences for our artificial intelligence platform in clinical research and population health. This individual will be instrumental in both building awareness of the AiCure brand, and converting prospects into leads. This position will oversee all external communications including PR, webinars, white papers, website content, social media and events.

Responsibilities

Product positioning: Work with the team and conduct market research to develop strategic positioning and messaging. Establish advisory boards and networks to rapidly test and iterate messaging and work with the sales team to enable feedback. Incorporate product messaging into overall branding.
Scientific communications: enable access to scientific publications by client base. Own content development including drafting and editing white papers, case studies, webinars, email blasts, social media, client communications, etc. as outlined in overall marketing plan.
Salesforce enablement: develop sales tools to ensure sales effectiveness, marketing materials to support the sales organization and to communicate new capabilities to customers including pitch decks, one pagers, client email templates, launch materials, FAQs, and other collateral as needed. Particular attention needed around stakeholder messaging.
Events and conferences: Oversee the company's presence at relevant industry events including speaking and exhibiting opportunities, as well as identify new events for AiCure to attend as our we grow into new markets.PR: Draft press releases. Strategically pitch national and trade media outlets (traditional and digital) to generate awareness and demand for AiCure products.
Strategic initiatives: Collaborate with the CEO and business development team on marketing plan and develop strategic initiatives to achieve quarterly and annual marketing goals. Drive awareness by identifying new tactics and outlets to acquire leads.
BD Operations: oversee and control responses to all client requests, RFPs and RFIs. Consolidate and harmonize all content and develop libraries of responses linked to specific deployment types and indications. Ensure that all external communications are consistent with AiCure's brand.Website: Write website copy and coordinate with internal and external parties to develop the layout, design and messaging on AiCure.com.
ROI and KPI measurements: ensure that activities have a clear priority and whenever possible, articulate the ROI and continuously measure and track it through existing platforms like salesforce. Prioritize initiatives based on ROI in the strategic marketing roadmap.
Requirements

10+ years in developing and executing superior marketing communication strategies for high-growth companies or startup environments
Must have experience marketing product to a scientific community in the healthcare or life science industries
Experience in the technology industry strongly preferred; experience with healthcare technology or healthcare IT a strong bonus
Brand Advertising Agency experience a plus
Ability to work autonomously in a fast-paced, entrepreneurial environment with minimal supervision or direction
High-level strategic thinker who is not afraid to roll up their sleeves and put their ideas into action
Outstanding writer and editor who clearly and articulately conveys information to engage the audience
Prior success developing and executing communication plans across multiple audiences, including press, clients and prospects
Ability to understand and communicate technical concepts (i.e., computer vision methodologies, peer-reviewed publications, research reports) and build compelling stories based on data and impact for customers
Proven ability to identify and craft pitches to various media outlets (traditional and digital), resulting in positive press coverage and lead generation
Bachelor’s degree
Benefits

Competitive compensation packages and equity in company
Generous and flexible paid time off policy
100% coverage on medical, dental, and vision insurance plans
401K plan
Located in the heart of the Flatiron District of NYC
Open loft-space office with state of the art equipment
ABOUT AICURE

AiCure is a clinically-validated artificial intelligence company that helps ensure successful clinical trials and positive health outcomes. The AI platform monitors and optimizes dosing and treatment progression. The assistive technology is available to the patient on any smartphone. Researchers, providers, and payers benefit from advanced and previously unobtainable insights into patient behavior allowing them to intervene in real time. AiCure has developed an extensive intellectual property portfolio and is one of the leaders in visual patient databases by disease and risk profile. AiCure is funded by the National Institutes of Health and leading institutional investors. AiCure has received multiple nominations and awards including the Scrip Award as well as AI 100.

Philosophy

Our selection process is highly competitive because we only hire the best, most enthusiastic candidates. Openness, flexibility, creativity, ownership, and accountability are our main pillars. We love solving challenging problems and creating solutions that have real impact on people - at scale.

Impact

We're on a mission to revolutionize healthcare and when you join us, you'll have the opportunity of having a real, tangible impact not only on individuals directly using our technology, but also on how drugs are tested and brought to market across the world. That means everyone globally will benefit from what you do. You'll be inspired every day because you'll be making a real difference and you'll see it happen in real time and at scale.

People

You'll work with brilliant, positive people who thrive in an interdisciplinary, multi-cultural environment, and are curious, creative, and focused on executing our mission. You'll be up to speed on the most recent advances in Artificial Intelligence (Machine Learning, Computer Vision, Big Data) while solving challenging problems in human psychology and behavior. You'll work with Scientists, Engineers, Designers, and Medical Doctors, to create innovative products that scale in an environment that encourages learning, collaboration, and growth.