Marketing Manager

DePaul University - Chicago, IL (30+ days ago)4.3


Multicultural Statement

At DePaul University, we are looking for candidates who want to join us in our mission to provide access to education for all. Successful candidates welcome ideas and perspectives from colleagues and students representing a wide variety of cultures, backgrounds, religious beliefs, and experiences. We seek collaborative, open-minded and hard working professionals to work in a real world urban learning environment. Are you exceptional, yet modest and open to challenges? We seek achievers and leaders that want to bring their passion and skills to our well-respected community of approachable colleagues. Build your career with us.

General Summary

Reporting to the Director of Marketing Communications, the Marketing Manager will manage brand and recruitment marketing for University Marketing Communications. He/she will build and manage long-term relationships with admission and university partners, provide consultation, gather requirements and research, assemble, compare and recommend marketing communication tactics that meet budgetary and time constraints, while considering communication objectives, university brand and strategic goals. He/she will act as a project manager and manage communication tactics for university and college-based efforts. He/she will supervise an Assistant Director whose primary responsibility of project management with oversight of lower profile and less complex deliverables.

Responsibilities & Duties

Serve as a marketing communications liaison to Admission and Recruitment Systems and Technology. Oversee project management for marketing initiatives from inception to completion including collaborating with a variety of stakeholders, such as faculty as well as staff in other divisions, across the university in order to ensure successful implementation of marketing plans. Serve as brand steward for the university, ensuring marketing materials integrate established brand positioning and are visually brand compliant.

Build communications (email and texting campaigns, electronic notifications, etc.) in CRM using dynamic content and merge fields to deliver custom, user-specific communications. Make insightful recommendations in terms of communication timing, audience and delivery parameters, and template design. Track, analyze and report on email performance and user behavior to generate actionable insights, driving tactical plans and improving communication efforts.

Coordinate projects with outside and/or internal vendors such as copywriters, graphic designers, web developers, photographers and printers. Responsible for creative development, production, proofreading/editing, fact checking, delivery and deadline management of each project. Manage prioritization of workload, balance multiple projects at one time and track work for divisional reporting.

Supervise, coach and mentor one Assistant Director and oversee proper project management of his/her assigned marketing initiatives. Assign projects and ensure quality and timely work, providing guidance and advice to ensure proper management of projects and relationships. Develop, manage and assign project teams across departments within the Marketing University strategy group.

Based on regular environmental scanning, be informed of innovative marketing tactics that can be leveraged in higher education and recommend these tactics when appropriate. Research, develop and execute marketing communication strategies and tactics.

Perform other duties as assigned.

Education & Experience

Bachelor's degree required, with an emphasis in marketing or communications strongly preferred.

Minimum 4-6 years marketing experience in a highly respected consumer product or services firm or non-profit organization.

Experience in marketing communications management, direct response, print and electronic production and project management.

Must have previous client service experience.

Other Skills & Abilities Reqd

Demonstrate excellent communication, organizational and project management skills.

Must be able to work under pressure with multiple deadlines, multi-task and work independently on projects from inception to completion.

Must be accountable for his/her work.

Strong written, verbal and proofreading/editing skills.

Must be highly proactive, detail-oriented, analytical and resourceful.

Team player with a cooperative spirit and a sense of humor.

Proficiency in Word, Excel and PowerPoint required.

Understanding of marketing principles. Knowledge of PhotoShop, QuarkXPress, and InDesign and/or similar graphic design programs helpful.

Familiarity with local creative, print and direct marketing resources.

COMPETENCIES EXPECTED (Proficiency Levels Indicated for Each)

Functional:
Leveraging Technology - Basic

Brand Stewardship & Application - Basic

Aesthetic Sensibility & Graphic Design - Intermediate

Audience Awareness - Intermediate

Consultation & Influence - Intermediate

Motivating and Leading People - Intermediate

Media & Campaign Planning - Intermediate

Production & Processes - Intermediate

Research Analysis - Intermediate

Writing Aptitude - Intermediate

Foundational:
Collaboration & Teamwork - Intermediate

Cultural Awareness & Sensitivity to Diversity - Intermediate

Effective Communication - Intermediate

Judgment & Decision-Making - Intermediate

Mission Focus & Institutional Knowledge - Intermediate

Relationship & Network Building - Intermediate

Project Management & Organization - Mastery

Sustaining:
Systems Thinking - Basic

Continuous Improvement - Basic

Change Acumen - Intermediate

Conflict Management - Intermediate

Education Industry Acumen - Intermediate

Learning Agility - Intermediate

Self-Awareness - Intermediate

Strategic:
Capacity Building & Talent Development - Basic

Thought Leadership - Basic

Visionary & Strategic Orientation - Basic

Creativity & Innovative Thinking - Intermediate

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