- Information Architecture
- School Bus Endorsement
- Analysis Skills
The Creative Strategy Manager will develop and implement effective content marketing strategies, plans, and campaigns, to increase audience engagement and brand affinity across channels in the customer experience.
This position is responsible for curating and writing effective strategy briefs that will engage customers throughout their customer journey. The professional who best fits this position is passionate about customer success, engagement and loyalty and is determined to deliver results through continuous improvement of our customers all around experience. To be successful, this professional must be comfortable working in a fast-paced, highly matrixed environment at a global level and collaborating with large cross-functional teams across the organization.
MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES
35% - Develop, implement, and optimize content initiatives and marketing campaigns to effectively engage audiences and build brand affinity.
25% - Develop and manage editorial calendar and content marketing activities in coordination with content strategists in singular practices ie; UX, SEO, Story Lab.
10% - Optimize usage of existing content and develop new content for campaigns and engagement initiatives for owned, earned and paid media across our customer experience journey. Work with marketing technology team to develop a content repository and tagging schema to support dynamic content and real-time personalization.
10% - Determine and drive the development of the best content types (text, visuals, video) to serve to the customer based on need and channel.
10% - Leverage customer research, personas, journey maps, test and learn, and data insights to develop and optimize strategic content and engagement campaigns.
10% - Report on KPIs and success metrics.
NATURE AND SCOPE
This position reports to the Sr Manager Broadcast.
This position has 0 direct reports.
ENVIRONMENTAL JOB REQUIREMENTS
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Typically requires overnight travel 5% to 20% of the time.
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Years of Relevant Work Experience: 5 years
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Experience in writing effective briefs and communicating strategy
Strong organization and analytical thinking skills, with ability to translate complex concepts into simple terms
Experience leading content initiatives from ideation through implementation
Experience working in an agile, customer-centric design process
Experience with SEO, taxonomy design and information architecture
Strong relationship building and networking skills
Knowledge, Skills, Abilities and Competencies:
Collaborates - Partners with others on or across groups or areas as expected. Effectively represents and balances own and collective interests when collaborating others. Credits others for contributions and accomplishments.
Customer Focus - Actively stays attuned to customer needs and is sharply focused on the customer; guides others to do so. Consistently delivers expected value to customer; guides others to do so. Identifies gaps between actual and expected service levels; adjusts as necessary to close gaps; guides others to do so. Quickly develops and maintains strong customer relationships.
Drives Results - Has a track record of exceeding individual and group goals successfully despite obstacles and setbacks. Guides, encourages, and motivates others to drive towards individual and group desired results. Consistently measures against projected results to adjust pace for delivery that meets or exceeds time and resource expectations.
Communicates Effectively - Presents information in a clear, concise, honest, and logical manner. Communicates effectively across mediums with peers and those somewhat more senior in business and technical areas. Uses active listening in understanding message content and point of view; clarifies as needed.
Develops Talent - develops others as individuals and informal leaders. Provides basic coaching, feedback and guidance to improve performance and aligns associate goals with group and organization goals.
Decision Quality - Makes reasonable and timely decisions under difficult and/or urgent circumstances that address root causes of problems. Gathers and analyzes relevant information from several sources and necessary persons. Builds consensus around recommendations, especially when conflict exists. Assists others in problem solving and decision making. Follows up on results and provides feedback for analysis.
Plans & Aligns - Stays focused on plans, but makes adjustments when changes or unexpected events occur. Aligns own group s work with the activities of other workgroups across THD. Ensures that plans address the main risks and provide appropriate contingencies. Looks to the future and determines the main resources required to accomplish goals; takes adequate steps to obtain them.
Ensures Accountability - Holds self and leaders accountable for setting and meeting agreed upon commitments. Establishes and actively seeks input from formal feedback loops designed to drive accountability. Uses key indicators and processes to monitor the organization's performance against goals. Addresses poor performance in groups; does not allow team to lay blame or make excuses.
Manages Conflict - Settles differences in opinion involving self and others or other in productive ways with minimal noise. Considers the perspectives of others
Drives Engagement - Drives to do one's best; encourages others to do so. Makes group members feel as though their contributions are important. Invites input and shares ownership and visibility. Structures work so it aligns with associates' goals and motivators.