Senior Marketing Business Analytics Manager

AT&T - El Segundo, CA (30+ days ago)3.8


The Mobility & Entertainment Consumer Marketing & Analytics is committed to driving individual product excellence, while accelerating our multi-product household base.

You’ll use data-driven analytics to tackle our business challenges and drive the innovation that changes the lives of our customers. In fact, your work will impact major decisions that go all the way to the top. This is your chance to turn the massive scale of possibilities at AT&T into an equally big opportunity.

AT&T has an opportunity for you: a talented, highly motivated individual with data and analytical skills to join the Retention Analytics team within our Marketing Sciences organization. You will be supporting our customer retention efforts by analyzing data, providing better understanding and insight of customer retention behavior and patterns, and developing actionable recommendations that improve the performance and value of these important initiatives.

You’ll be able to identify the “why” or “so what” from data that he/she distills from various sources. To do this, you have hands-on experience in working with data. You can also demonstrate some basic knowledge in computer languages (SQL/SAS), statistics, and be willing to develop strong technical skills. Experience in marketing analytics from a subscription-based industry would give you an edge for this role.

The successful candidate will:
Perform quantitative analysis to provide insights and actionable recommendations to marketing operations team on business process management performance improvements, product developments, and strategies.
Formulate the analysis plan, determine the data requirements, extract and manipulate the data, conduct analyses, and develop a coherent story with clear, easy-to-follow conclusions, implications informed by a knowledge of the business and actionable recommendations to senior management and to the working teams in a concise, organized fashion
Partner effectively with leadership, cross-functional teams and/or with various departments that may include acquisition marketing, product marketing, online marketing, revenue marketing, retention marketing, business intelligence, and engineering
Demonstrate expertise in customer retention data infrastructure and champion continuous improvement via enriching existing data sources or combing disparate data sources, where applicable

Additional Information:
Qualifications:
3-6 years of experience in data analytics or related field
Marketing analytics experience used to inform business decisions required
BS/BA (or advanced degree) in business, mathematics, statistics, computer science or related quantitative fields preferred
SAS or SQL, other relational database and web analytics tools, as well as a willingness to develop technical skills in this area
Experience with large transactional databases as well as online and web analytics is a plus. Subscription data experience is a plus
Experience in cable, broadcast, and/or television industry a plus
Experience in large media, technology, internet, ecommerce, or a subscription-based company is a plus
Proficiency in Microsoft Office (Microsoft Excel, PowerPoint, and Word)
AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V