Qualifications:
- Bachelor’s or Master’s Degree in Business, Marketing, Supply Chain, or a related field.
- 2-4 years of experience in marketing strategy and hands-on execution, particularly in driving strategies and sales growth on Amazon.
- Strong understanding of brand building and e-commerce fundamentals, with a clear grasp of how media influences page visits and conversions.
- Proven ability to handle pressure and take ownership of your portfolio.
- Experience in roles that balance brand strategy and eCommerce skills, including media buying or brand strategy at eCommerce-focused agencies, or personal experience in building and growing your own small or medium-sized brand on Amazon.
- Comfort with ambiguity and the ability to create and scale brand management and marketing processes as the business grows.
- Results-driven mindset with innovative thinking for continuous improvements.
- Track record of exceeding goals successfully.
Responsibilities:
- Lead the end-to-end brand strategy and execution for the brands in your portfolio, including managing the brand P&L, PPC paid advertising, promotions, listings, and content/SEO on Amazon and other channels.
- Collaborate with the Purchase and Shipment team for inventory management and planning.
- Develop and execute marketing and PPC ad plans for your brand, set forecasts, and manage the ongoing business to drive topline sales and profit growth.
- Lead Amazon search strategy, oversee promotions, deals, and coupons, and optimize everyday and promotional pricing.
- Work closely with the Product R&D Team to launch new products, drive trials, increase household penetration, and build basket size.
- Expand brand presence to new marketplace channels and geographies.
- Implement best-in-class content optimization strategies to help your brand stand out and improve conversion rates, collaborating with creative or product teams as needed.
- Acquire and analyze data from multiple sources to solve problems, uncover root causes, and perform business and marketing analysis for reporting (sales, sell-through, CTR, CPC, P&L, etc).
- Some travel to trade show events as required.
Job Type: Full-time
Pay: $80,000.00 - $140,000.00 per year
Benefits:
Schedule:
Experience:
- Amazon brand management: 2 years (Preferred)
Work Location: Remote
