Are you interested in joining a company that will map out your development within the first year and provide you with a career coach? If so, GenConnect is looking for a talented Marketing Data Analyst to join an established lending agency in the Atlanta, GA area.
The Marketing Data Analyst will be responsible for providing analysis of various marketing efforts. This individual will become a Subject Matter Expert (SME) on marketing data and is expected to have experience in the following:
§ Data mining and extracting large sets of data using SQL and advanced excel skills;
§ Measurement and reporting methodologies used to evaluate effectiveness and profitability of marketing initiatives
§ Collaborate with other business and technical team members on project work
§ Provide day-to-day support on Marketing database
§ Continuous improvement to streamline existing manual data processes
§ Partner with web, IT and vendors for data integration to enable in-depth multi-channel analysis
§ Enhance data collection and data append procedures to include information that is relevant for building analytic systems
§ Process, cleanse and verify data integrity
§ Create an anomaly detection system and track performance
§ Gather requirements and build out Marketing reports and dashboard
§ Analyze marketing metrics to identify cause and effect relationships
§ Routine processes and tasks related to mail management, compliance procedures, document proofing, managing internal and external communications regarding, email, direct mail and website.
QUALIFICATIONS AND EXPERIENCE:
§ Bachelor's degree with 2 years’ experience in data analysis, market research, and data management in required with a major in related discipline (Statistics, Marketing, Mathematics, Economics, etc.).
§ Master’s degree is preferred but not required.
§ Fluent SQL.
§ Understanding of and experience with enterprise data warehouses, business intelligence, and MDM
§ Knowledge and familiarity with Tableau
§ Experience in a fast-paced B2C demanding environment, with multiple and changing priorities while maintaining strong attention to detail preferably in the Consumer Lending industry.
§ Strong interpersonal and team player skills with an ability to communicate at all levels, both internally and externally.
§ Comfortable with learning new things or taking on new responsibilities as we expand into new verticals, integrate with new technologies or add new features to the product set.
§ Define project objectives, and manages budgets and work plans
§ Adheres to departmental goals and communicates clearly to all levels
§ Analyzes, synthesizes and communicates performance information and data from complex structures; uses data to develop and adjust campaigns and projects.
§ Uses appropriate and most recent sources of information
§ Conclusions and recommendations are justified by the data
§ Keen understanding and experience in using structured and unstructured data to uncover hidden solutions to business challenges, including program optimization, unrealized revenue opportunities and potential cost savings.
§ Employ sophisticated analytics programs, machine learning and statistical methods to prepare data for use in predictive and prescriptive modeling
§ Thoroughly clean and prune data to discard irrelevant information
§ Explore and examine data from a variety of angles to determine hidden weaknesses, trends and/or opportunities
§ Devise data-driven solutions to the most pressing challenges
§ Invent new algorithms to solve problems and build new tools to automate work