SINGAPORE - Director of Marketing

TAO Group Las Vegas Office - Las Vegas, NV (30+ days ago)


Ensure that brand perception and values are strictly adhered to in terms of messaging that is distributed on behalf of the company.

Job Description:Overseeing Marketing Department; activities include:
  • Develops and recommends short and long term revenue strategies, including sales and marketing plans and goals.
  • Works collaboratively with promotions department team leaders to strategize, and make recommendations to meet market changes or competitive threats.
  • Monitors master event calendar to ensure special events are properly scheduled and to ensure no discrepancies.
  • Ensures that management, sales, host, street, promoter, administrative teams all receive accurate information as pertains to upcoming marketing initiatives and has adequate resources for proper promotion and distribution.
  • Checks all onsite media assets for consistency and correct collateral.
  • Monitors and reviews all nightly summaries and reports for any information that may pertain to the marketing department and implement any changes where necessary.
  • Supervises Marketing Office Manager and Marketing Office Administrative Assistants to ensure:
o Highest level of service for guests/clients (phone and emails).
o Weekly emails sent to GGP/hotel employees updating future events and promotions.
o Generation of all admission tickets and delivery to the venue nightly.
o Generation of drink tickets and delivery to the venue nightly.
o All guest lists, memo updates, beach lists and reservations generated daily.
o Ensure that promoter tally reports are generated and sent daily.
o Random audits and spot checks to ensure accuracy of promoter tally information.
  • Makes staffing and hiring decisions within marketing department as well as monitor schedule to ensure no overtime or excess hours.
  • Measures and evaluates staff performance via employee reviews and takes corrective actions when necessary.
  • Sets expectations and standards for marketing team to create productive and positive work environment.
  • Reviews administrative assistant payroll submitted to Human Resources by Marketing Office Manager.
  • Manages budgets & quality controls as directed by corporate office.
  • Identifies and implements cost-cutting methods where applicable.
  • Reviews and signs off on invoices relating to the department.
Overseeing Graphics Department activities including:
  • Creates monthly and daily task schedule to ensure assigned projects are completed by given deadlines.
  • Conceptualizes and gives creative direction for design of all special event collateral (printed and electronic), advertising, billboards, printed fliers, email blasts, invitations, step and repeat boards, rack cards, etc.
  • Any and all other duties as assigned 01/2016
  • Checks all marketing materials for consistency and correct verbiage including, but not limited to business cards, advertisements, menus, etc.
  • Conceptualizes and creates capabilities proposals and sales kits (both printed and electronic) for TAO Group properties for sales & marketing teams (including hosts and promoters).
  • Submits all advertisements to media partners.
Source, plan, and execute special events activities including:
  • Works with various partners, both local and national to create on-site activation (Us Weekly, Vegas Conceptualize, plan and execute contests driven to attract local demographic
  • Monitors local convention/expo event calendars to source possible leads and partnerships.
  • Works with Entertainment Marketing Department to conceptualize and execute celebrity/media driven events.
  • Creates, coordinates, and executes all BEO’s that pertain to the marketing department.
Oversee public relations efforts including:
  • Reviews all press releases for distribution to media outlets.
  • Works with retained public relations outlets to ensure proper media coverage for events (booking photographers, etc).
  • Ensures that public relations outlets are maximizing media opportunities including but not limited to: photo/film shoots, calendar listings, feature inclusion in print and online, television coverage inclusion, etc.
Contracting and vendor sourcing duties including:
  • Negotiates, executes necessary contracts. Invoicing and travel for all Special Event DJs (TAO Beach DJs, etc).
  • Reviews celebrity contracts executed by Entertainment Marketing Department.
  • Reviews on-location agreements submitted by public relations outlets for photo and film shoots.
  • Reviews media agreements (insertion order for print advertisements, etc).
  • Sources and negotiates pricing with various vendors including, but not limited to:
o Print services partners
o Décor and design partners for special events
o Video editing services

Oversee internet integrated initiatives including:
  • Reviews TAO website, Facebook, and all web partner sites to ensure that weekly events are updated.
  • Reviews various hospitality/service oriented and travel websites to ensure that TAO Group information is accurate and consistent.
  • Conceptualizes weekly email blasts to TAO Group database and for VIP Hosts.
  • Manages and maintains MobileStorm account including:
o Ensure that three weekly email blasts are properly sent and received through the web program.
o Create and generate SMS text blast campaigns to TAO Group database.
o Monitor TAO Group database.
o Monitor VIP Host database.
o Monitor all Host outgoing messages for consistency and correct verbiage.

  • 5-7 years prior Marketing Experience including managing a team
  • Ability to work on multiple projects at one time
  • Prior budget management experience is a must
  • Knowledge of Digital Marketing and Strategy is a must