Brand Strategist

Brandyourself - Lancaster, PA (30+ days ago)4.2


The Brand Strategist serves as the account manager for assigned campaigns. As the primary point of contact for a campaign, Strategists are responsible for developing the campaign brand, the initial & ongoing campaign strategy, and maintaining the overall relationship between BrandYourself and the client. The Brand Strategist also organizes the work for the campaign, ensuring all deliverables meet quality standards and are in line with current campaign strategy.

Responsibilities

Develop and execute effective strategies for VIP clients
Implement and maintain deliverables to help achieve client goals
Organize & run kickoff calls
Weekly client correspondence & monthly reports
Create monthly strategies for each assigned campaign
Work in coordination with VIP team (Senior Strats, Writers, Web Designer, Social Media Specialist)
Manage all necessary social media accounts
Seek new opportunities for campaign success
Creation of visual presentations and infographics
Conduct market research to understand the industries in which our various clients are working
Skills & Qualifications

Organization is a MUST
Superior communication skills - both written and verbal
Account management experience
Strong understanding of Content Marketing
Knowledge of promotional platforms such as AdWords, StumbleUpon, Outbrain, Taboola
Knowledge of Google Analytics, Keyword Planner, Facebook/Twitter Analytics
Social Media Expert
Project management skills
Ability to discover and communicate a brand’s story
Understands the user experience and how to improve content to best suit a client’s audience
Strong understanding of search engine optimization (SEO)
Attention to detail
Problem solver