SENIOR ASSOCIATE DIRECTOR OF ENROLLMENT MARKETING AND COMMUNICATIONS

Gardner-Webb University - Boiling Springs, NC4.4

Full-timeEstimated: $54,000 - $79,000 a year
EducationSkills
Gardner-Webb University seeks an experienced and highly motivated individual for the position of Senior Associate Director of Enrollment Marketing and Communications. This position reports to the Vice President of Enrollment Management.

The Senior Associate Director of Enrollment Marketing and Communications is responsible for developing, executing, and assessing strategic enrollment marketing processes and campaigns for all Gardner-Webb University programs that serve students regionally, nationally, and globally. This individual works with the admission teams (traditional, degree completion, and graduate), staff, faculty, students, and both on and off-campus constituents.

Primary Responsibilities:
Provide leadership and strategic marketing direction in the development of marketing and outreach plans, policies, procedures, programs, and systems to support and achieve enrollment goals
Strong understanding of market research, data interpretation and use of analytics to make marketing decisions
Demonstrates a thorough knowledge of enrollment marketing and communications best practices including developing long-term strategies and plans to increase leads and conversions throughout the enrollment cycle
Work with admission teams to develop and implement an enrollment communication plan that encompasses all relevant audiences (including prospective students, parents, guidance counselors, and other influential groups)
Evaluate, recommend, and direct the work of outside creative service and other firms who design and implement enrollment-marketing programs
Assist in the development of communication strategies for a variety of market segments that address prospective students, program and enrollment inquiries, application processes, and pre-enrollment phases of the GWU admissions process
Collaborate with all campus constituents in order to effectively market GWU to prospective students and the community at large, including communication distribution channels, college websites, social media, marketing, and public information
Collaborate with senior academic and administrative staff to successfully launch new programs, including marketplace positioning and launch/awareness building strategies, as well as contributing to competitive intelligence, working with market research vendors as appropriate, and assisting with program launch budgets
Cultivate and maintain relationships with lead-generation and third party vendors
Work in collaboration with the Office of University Communications and Marketing to develop creative concepts that address marketing challenges and reinforce the Gardner-Webb University brand
Assure that projects are delivered on time and on budget
Collaborate with the University’s Web Communications department to assist in the management of the Enrollment division web presence by making necessary updates, changes, and applying best practices or adaptations based on customer feedback and competitive analyses
Identify marketing innovations and technology to effectively communicate to prospective students
Serves on University committees as appropriate
Other duties as assigned by the Vice-President for Enrollment Management

Supervisory Responsibilities:
The Senior Associate Director of Enrollment Marketing and Communications supervises the Enrollment Communications Coordinator and two student interns.

Education and Experience:
BA/BS in related occupational field of study
Minimum of 4 years professional marketing experience, preferably at an institution of higher education

Knowledge/Skills/Abilities:
Experience with project management and budget management in a deadline driven environment
A demonstrated ability to multi-task and finish projects on time
Possess a basic knowledge of enrollment management
Experience in working with CRM or customer/students databases as an end-user
Excellent interpersonal communication skills, both verbal and written
Ability to work effectively with a variety of professional, support, and student staff members in a highly effective and collaborative manner
Solid understanding of digital strategy (PPC, SEO), social media and video content marketing and current communication trends
Excellent organizational abilities, attention to detail, initiative, and independence
Proficiency in Microsoft Office Suite programs
Basic knowledge of design, photography, production, and printing processes
Possesses exceptionally strong writing, editing, proofreading, and creative thinking skills
High self-confidence and poise essential to position function

To apply:
Submit a letter of application, resume, and names of three references with contact information to:

Mrs. Kristen Setzer
Vice President for Enrollment Management
Gardner-Webb University
PO Box 817
Boiling Springs, NC 28017
ksetzer@gardner-webb.edu

Review of applications will begin immediately and continue until position is filled.