Marketing Automation and CRM Manager

Hypofusion - Dallas, TX (30+ days ago)

Full-time

Reporting to the CEO, the Sales Automation Specialist supports our growing sales team and customer base to implement superb sales and demand generation programs, using the latest and greatest data, sales automation, CRM and reporting tools.

The Specialist will manage sales programs alongside our internal sales organization, using Zoom Info, Outreach.io, Salesforce.com and many other leading technologies.

You will use your creative skills to build great messaging and analytical skills to measure performance. In this role, your primary mission will be the link between the sales team, the customer and the technology, growing sales qualified leads.

You will play a key role within the team by identifying, building, maintaining and optimizing sales outreach, building email, phone and social media campaigns.

You will be responsible for in-depth campaign performance analysis and overseeing campaigns from conception to execution. Your previous marketing automation experience will be helpful as you help create new campaigns and identify optimization opportunities within existing ones. Because you have amazing interpersonal and communicationskills, you’ll work seamlessly with other team members, as well as internal clients.

Finally, you’ll get to leverage your organizational and time management skills to efficiently manage processes and effectively troubleshoot with timely follow up, organization, and professionalism.

RESPONSIBILITIES

  • Build new sales programs alongside the team and then implement, optimize and report
  • Build custom programs for both on-going and one-off sales initiatives
  • Deliver timely campaign reporting and meaningful insights to work partners
  • Continually A/B test hypotheses such as subject lines, content, design/layout, or timing to increase customer engagement and retention
  • Regularly perform in-depth analysis of entire campaign portfolio to ensure end KPIs are being met
  • Minimum of 2 years email automation experience
  • Experience with SalesForce and CRM integration
  • Thrives in a fast-paced deadline-driven environment, while driving forward several projects from different project owners every day.
  • Knowledge of email nurturing campaigns (ideally has implemented before) and understanding of lead scoring
  • Strong A/B testing skills
  • Experience building and analyzing reports (opens, clicks, conversions, etc.)
  • Ability to make data-driven decisions
  • Amazing communication skills, and love for subject line writing
  • Strong presentation skills – including presentation of data, results, and next steps
  • Strong attention to detail
  • Self-starter, desire to learn new programs and skills, and love for data is essential in this role

Job Type: Full-time

Salary: $40,000.00 to $50,000.00 /year

Experience:

  • Marketing Automation: 2 years (Required)

Education:

  • Bachelor's (Required)

Location:

  • Dallas, TX (Required)

Work authorization:

  • United States (Required)