POSITION TITLE: Communications Manager
POSITION REPORTING: Director of Communications
LAST UPDATE: 11/08/2018
SUMMARY: Reporting to the Director of Communications the Communications Manager is responsible for the day-to-day management and support of the County’s digital projects and website. The Communications Manager supports the effective use of Internet and Intranet communication tools, including video production, to enhance communication between the county and its residents, employees and with other users. Working closely with the Public Affairs Manager, the Communications Manager will develop and oversees county social media and web strategy and policies related to social media use by county departments. The position assists the Department of Information Technology with the County website, including, but not limited to, web editing and the creation and approval of web content. The Communications Manager assists with planning, maintenance and accessibility of Montgomery County’s Web-based/Social Media content and content-related services. The position will coordinate assets and materials used by the communications department such as photo/video libraries and templates for printed materials. The Communications Manager will also assist with county public information functions, including press requests, media coverage, press releases, press conferences, and special events.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
Plan and execution of all digital properties under the counties purview – including the website and social media.
Partner with Communications team to develop communications strategies for county programs and initiatives.
Develop relationships with county staff to ensure communication continuity that is effective and efficient
Participate as critical member of the county’s communication committee
Design, build and maintain our social media profiles and presence including Facebook, Twitter, YouTube and potentially new additional channels including Instagram.
Develop editorial guidelines, calendars, and systems for generating social media content every day
Produce written and video content for social media, the web and printed materials
Keep the senior leadership of the county up-to-date with the latest trends in social media and digital content & coach them on execution.
Understand design and brand standards and keep consistent tone, language, and visual look across multiple platforms with multiple contributors.
Work with web editor to build out content on web pages in a compelling, visual, easy-to-navigate format.
Coordinate web content updates across all departments.
Coordinate the livestream of Commissioners meetings and events, and ensure that the website is updated with the most recent video
Attend commissioner events and press conferences, record and edit video for use on social media and the web
Review, edit, and approve press releases for county parks, trails, and historic site events
Review, write, and edit Montgomery County Commissioners’ official Letters of Commendation, Proclamations, etc.
Duties as assigned
QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor’s degree in journalism, English, business or public administration, communications, or related field and 3-5 years' of experience in public relations or related area preferred.
Excellent written, oral, and interpersonal communication skills.
Proficient in Adobe Photoshop
Very strong customer service orientation.
Ability to conduct research into emerging content management technologies.
Ability to present ideas in business-friendly and user-friendly language.
Highly self-motivated and directed, with keen attention to detail.
Good analytical and problem-solving abilities.
Able to prioritize and execute tasks in a high-pressure environment
College diploma or university degree in any field related to communications sciences and/or 5 years equivalent work experience.
Some experience with computer graphic and multimedia design.
Experience in gathering, analyzing, and meeting business requirements.
Understanding of basic project management principles.
Good understanding of the organization’s goals and objectives.
Experience working in a team-oriented, collaborative environment.
Able to support and participate in brand building.
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to stand; walk; sit; and talk and hear. The employee is occasionally required to use hands to finger, handle or feel objects, tools or controls; reach with hands or arms; and stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision and depth perception.
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function. The noise level in the work environment is usually moderate.