Marketing Manager- Westfield UTC

Westfield Corporation - La Jolla, CA (30+ days ago)3.4


As Manager, Marketing, your primary objective is to manage the marketing function for Westfield UTC to execute short- and long-term plans that drive sales, traffic and NOI growth. You will oversee the marketing function in terms of supporting local marketing strategy, interpretations and execution of national brand programs, budget management, campaign execution and measurement, ensuring that business needs and KPIs are met.

This individual will:
  • Work/partner with Senior Director, Marketing, Senior General Manager and corporate marketing team to achieve both individual center and combined market goals
  • Assist the Senior Director, Marketing in the planning, development, production and execution of marketing programs, branded elements and communication
  • Ability to understand and communicate sales, retailer revenue, kick-outs and percentage rent
  • Define, communicate and maintain high standards of customer service
  • Execute to best practice standards that best represent the Westfield brand and deliver the ultimate customer experience
  • Understand digital and social media channels and platforms in conjunction with traditional media and marketing channels
Job responsibilities are:
STRATEGIC & FINANCIAL

  • Work/partner with Senior Director, Marketing to determine center priorities and assets in order to allocate marketing resources to the most important /key issues
  • Assist in the development and review of center business plans and marketing budgets to ensure all key items are represented in line with the center strategies
  • Manage marketing program budgets to meet expectations set by the Sr. Director, Marketing
  • Meet all budget deadlines
  • Review and interpret local, national and global competitor activities and behavior for trends and potential ideas/application to Westfield and future campaigns
OPERATIONAL

  • Identify best practice approaches and execution in the market and share results nationally and within center teams
  • Collaborate with Senior Director, Marketing and asset partners on the development and execution of marketing campaigns that leverage opportunity for additional revenue
  • Review post analysis and results for all major campaigns ensuring measurability and quality, sharing results with key stakeholders
  • Support the management team with operational duties including manager on duty responsibilities
  • Work with management, operations, facilities and leasing teams to execute on best practices across all touch points of the customer journey
  • Assist in the management of Westfield’s customer service initiatives as well as other customer service satisfaction measurement programs
  • Strive to improve and build upon overall customer service and amenities
  • Research best practices seeking new ideas to incorporate into the menu of Westfield services and amenities
  • Have a detailed understanding of sales performance and traffic results for the center a comparison to key benchmarks in the business / industry and the implication to on-going strategy
  • Develop strong retailer relations by establishing and maintaining a thorough understanding of the retailer business
  • Solicit and encourage retailer participation / support and integration to marketing programs as an effort to promote their business and add value to the overall center marketing plan
CONSUMER MARKETING & COMMUNICATION

  • Execute the local implementation of marketing programs based on best practices that deliver on the Westfield brand standard as directed by Senior Director, Marketing and SVP Center Marketing
  • Work in partnership with the national editorial team to curate and publish content to Westfield owned digital and social media channels, including monitoring and reporting on content results
  • Execute communication plan including digital and social channels to support local execution of national programs, local programs and center positioning in the market
  • Partner with retailers to support openings, drive sales and promote offers and events
  • Ensure all communication meets Westfield brand guidelines, standards and tone
  • Develop and manage media relations including local public relations support for marketing campaigns, regional programs, new store openings and crisis management as directed by Senior Director, Marketing
  • Develop and manage community relations, outreach, partnerships and sponsorships for the center
KNOWLEDGE & COMPETENCY REQUIREMENTS

  • College degree required
  • 4+ years of Marketing and/or related experience
  • Strong business acumen, strategic orientation, and general operation experience
  • Retail or Shopping Center industry knowledge, experience or expertise preferred
  • Strength in leadership, strategy, marketing, and financial management
  • Familiar with digital and social media platforms and curating content
  • Experience in public relations, media relations and crisis management preferred
  • Exceptional communication skills, clear, concise and professional representation is expected
  • Knowledge of real estate and / or retail development, leasing and operations
  • Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles
  • Must be flexible and able to work event shifts which may include nights, weekends and holidays
  • Ability to travel as needed
REPORTING STRUCTURE

Direct report to the Senior Director, Marketing

Indirect to Sr. General Manager, UTC

COMPENSATION

Exempt position

Salary based on experience and qualifications

ESSENTIAL FUNCTIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the physical skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing duties of this job, the employee is frequently required to sit and talk or hear

The employee is regularly required to stand and walk up to 8 hours a day
The employee must be able to communicate verbally in person and on the telephone
The duties of the job include bending and stooping, up to 4 hours a day
The employee is regularly required to use a computer and must possess the ability to multi-task
Lifting and carrying up to 35lbs for at least 15 minutes at a time

If you’ve ever wanted to be part of an innovative business, on the cutting edge of developing and evolving the shopping experience for customers, this is your chance!

Westfield Corporation is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience and skills. We offer a collaborative, innovative, achievement focused culture with unique opportunities for growth in a global company and we evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

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Job : Sales and Marketing
Primary Location : United States-California-La Jolla