Senior Director, Event Technology I

PSAV - Half Moon Bay, CA3.2

Position Overview
The Senior Director, Event Technology (Sr DET I), is responsible for directing the sales and operations leadership teams to achieve the revenue and profitability goals of an assigned location(s). This position ensures the team delivers World-Class service while cultivating and maintaining relationships with key venue personnel to enhance the overall business relationship with the venue. The Sr DET I promotes high performance, accountability and continuous improvement in the team and fosters a collaborative environment that values learning and a commitment to quality. This position will report to an Area Director, Venues or an RVP, Venues.

Key Job Responsibilities
Account Management

Develop and maintain strong relationships with clients at all levels of their organization and provide outstanding customer service while focusing on customer retention.
Service high profile/visibility events and act as a point of escalation when needed.
Seek to establish and maintain valuable industry relationships (i.e. hotel management, Production/EXPO)
Identify key issues and decision makers that will influence the contract renewal and leverage all available internal resources to facilitate the planning effort for renewing existing business.
Create and participate in business review presentations.
Oversee the Sales Leadership team

Financial Management and Reporting

Drive Results by managing an efficient and profitable operation with a focused approach on revenue maximization and profitability using cost control measures in accordance with the company’s standard operating procedures.
Support the achievement of PSAV’s financial goals for the location by ensuring the collaboration between the Sales and Operations leadership teams and through effective direction of same.
Train and directs operations and sales managers to complete standard and ad hoc reports
Complete and analyzes reports and budgets to effectively manage the business.
Enforce the utilization of the company billing system, coordination of invoicing activities and that billing is reviewed and approved by clients.
Accountable for successful completion of large events that exceed 4.5+ million dollars in revenue annually
Review location P & L and develops action plans to address deficiencies/grow the business
Confirms venue partners process all payments to PSAV on a timely basis.

Operations Management

Direct large events with vast spaces and locations (i.e. a ballroom)
Hold the Operations Director and select services team accountable to manage daily floor operations including scheduling and equipment setups, operation, and strikes are completed, and in accordance to brand standards.
Directs and supports operations team to use inventory control procedures to maintain proper inventory levels while also maintaining safety, security, and quality assurance of equipment.
See the Big Pictureby analyzing schedules and available labor and equipment resources and makes recommendations for labor and equipment sharing within local markets.
Guarantees a PSAV management presence at all venue meetings, such as daily stand ups or sales meetings.
Meet with Operations Leadership to review upcoming events, problem solving, operational feasibility, and budgets.
Collaborate with Select Services regional management teams when necessary
Perform duties similarly aligned to running a successful independent business

Sales Management

Hold sales directors accountable for maintaining a healthy pipeline to achieve established revenue targets and keeping CRM database accurate and updated at all times.
See the Big Pictureby supporting the sales forecasting efforts at home location(s), ensuring they are accurate and submitted timely.
Create and present information and reports, as needed, to senior management related to performance, pipeline, forecasting, etc.
Meet with Sales Leadership team to review upcoming events, problem solving, and budgets
Collaborates with venue partners to find new opportunities for revenue streams and select services
Maintain knowledge of new product/service offerings and emerging technology supporting meetings and events
Partner with Venue Sales Leadership on sales strategies

Customer Service

Deliver World-Class Serviceby cultivating and maintaining relationships with customers, venue personnel and various PSAV supporting functions and departments.
Direct the team to exceed the expectations and needs of internal and external customers.
Make certain the team monitors events and checks in on customers throughout the day.
Enforce the guidelines in the Employee Guide and/or venue standards for the team to portray a polished and professional image.
Technical Ability

Act as a resource or point of escalation for technical support for sales and operations leadership team
Ensures staff understands the technical aspects of the job
Effectively utilizes applicable company computer systems.
People Development

Value Peopleby promoting a culture of high performance, accountability and continuous improvement that values learning and a commitment to quality.
Direct and manage performance, addresses employee concerns, maintains adequate staffing levels, and facilitates team development.
Navigate the union labor market and associated management dynamics, where applicable.
Lead and manage the human resources activities including selection, performance management, employee engagement and learning.
Encourage and provide focused and continued mentoring and coaching to develop the skills of team members.
Verify that employees are trained on PSAV standards for service and equipment, and properly trained on company computer systems.
Review succession planning to prepare strong talent bench strength
Recommend team members for training opportunities, as needed
Job Qualifications
High School Diploma is required. Bachelor’s degree is preferred.
7+ years of audio visual experience
7+ years of sales/customer service experience
5+ years of operations supervisory/management experience
Proficiency with the use of computer hardware
Proficiency with computer software and programs, including the Internet and Microsoft Office
Effective leadership abilities and customer satisfaction and people development focus.
A valid driver’s license is required for team members who may operate Company vehicles.

Strategic Mindset

Ensures Accountability


Drives Vision and Purpose

Develops Talent

Instills Trust

Manages Ambiguity

Financial Acumen

Demonstrates Self Awareness

Work Environment


Work is performed in a hotel/convention center environment with moderate exposure to outdoor temperatures and to dirt, sand and/or dust. The working conditions will vary between moderately quiet to noisy volumes. Team members will use high-end audio visual equipment and electrical components, and will be exposed to heights via lifts and ladders. Team members may be asked to work in multiple hotel locations. Working times will include irregular hours and on-call status including days, evenings, weekends and holidays. Team members must adhere to appearance guidelines as defined by PSAV based on an individual hotel or a representation of hotels in that city or area.