Manager, Category (Brand Manager)

Kids II Inc - Atlanta, GA

Full-timeEstimated: $86,000 - $110,000 a year
At Kids II, we’re really good at what we do. And when we’re great at our jobs, we help parents be great at their jobs.

Parenting is demanding, and that’s where we come in. We want to reimagine how brands can make it easier for early stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.

No matter our title or department, at Kids II, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That’s a big task!

We’re serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins.


As our Manger, Category (Brand), you will be responsible for P&L management, strategic planning, day-to-day business management, & keeping the organization informed of updates to product and business strategy. The ideal candidate will have at least 3 years of experience in Product Line and Business and /or Brand Management.

Drive category growth in terms of revenue, market share, and global expansion
Curate line plan driven by consumer, market and retailer insights capitalizing on specific needs and white space opportunities
Lead quarterly kick offs with design team to present product needs and design recommendations based on detailed analysis of past performance, Kids II business objectives, and evaluation of market trends and opportunities
Develop Channel Strategy within the line plan that aligns with retailer and Kids II business needs
Ensure products align with brand and marketing experience
Lead creation of sell in strategy including product reason for being, merchandising recommendations, competitive advantages, and point of view and differentiation
Monitor financial performance for assigned category including revenue tracking, margin and profitability review, and ROS analysis
Lead market and competitive research analysis and provide updates to design and cross functional teams as necessary
Work with design, engineering and procurement teams in achieving margin goals, FOB, and quarterly launch calendar
Seek cost reduction opportunities to increase margin; work with engineering, design and supply chain to implement changes
Collaborate on packaging strategy including copy, shot list review, content, and hierarchy of call outs; Create packaging brief to guide packaging team on desired design
Collaborate on design brief to initiate marketing, fashion, video, photography, or other creative functions on project requests to bring the story to life
Host cross functional meetings to align on strategy, present new product opportunities, product updates and merchandising plans by retailer, brand and launch quarter
Lead cross functional product development team to successfully commercialize products and meet financial goals
Product reviews – identify items to feature in seeded reviews and influencer outreach and develop action plans for low rated items
Perform analysis for SKU rationalization and productivity at the item level and make a recommendation on go-forward plan
Discontinue/Transition planning (often by account); work with inventory and demand planning to transition items out with low financial impact
Participate in S&OP process
Establish MSRP pricing
Sales call, trade show and global showroom support
New Hire Training/onboarding
Initiate requests for research and collaborate on research plan and execution
Develop 3-5 year product strategy


3+ years of experience in Category Line and Business Management is required.
Must have general knowledge of manufacturing materials, product development processes and costs.
Familiarity with the online and brick & mortar retail landscape is strongly preferred.
Prior experience managing the product P&L is required.

Bachelor’s degree in business management, finance or other related field or equivalent work experience is required.
Ability to execute and excel in high-paced organization
Ability to deal with changing environments, tight timelines and multiple priorities
Outstanding oral and presentation-based communication skills
We offer competitive pay, flexible hours, and generous benefits. Plus, to keep things fun (because we are all kids at heart), we offer a host of team member activities and philanthropic efforts throughout the year and company-wide awards and recognition for a job well done!

Check out our website at and our social media pages on LinkedIn, Facebook and Instagram for more information and open positions in the career section.

Drug Free Workplace M/F/D/V