POSITION SUMMARY:
The Communications Manager, Strategy develops and implements strategic communications that promote and share Bass Pro Shops and Cabela’s stories from all aspects of our company – retail locations, destinations, products, brands and experiences – to key audiences. This position works closely with the Senior Communications Manager and Director of Communications to develop strategy, while overseeing the daily execution of communications plans across key channels.
We’re seeking a highly strategic and creative communications professional with a proven track record managing national and local media relations and communications programs for high-profile brands that drive results to achieve key business goals. The successful candidate has a passion for connecting people to nature and our mission to inspire everyone to enjoy, love and conserve the great outdoors.
ESSENTIAL FUNCTIONS:
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Support company-wide PR and media relations programs, including overseeing the media relations team and agency partners, and managing key PR campaigns for our innovative retail events, products, and initiatives to generate meaningful coverage and awareness in national, local, digital and outdoor industry outlets (40%).
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Guide communications strategy for key business segments including White River Marine Group (boat and ATV manufacturing), CLUB loyalty program and key marketing partners and vendors (10%).
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Implement the conservation and community communications plan, including annual impact report and ongoing content development (15%)
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Manage the communications editorial calendar, budget and partners (10%)
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Collaborate with cross-functional teams to develop messaging, content and programs that drive clear narratives about our brands, products and mission (15%)
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Support crisis communications, issues management, reputation and strategic objectives with the director of communications (10%).
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ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
Preferred Degree Required: Bachelor’s Degree in Communication’s, PR, journalism, English or equivalent experience.
Previous experience with internal communications programs, media/publication and design highly preferred.
Experience: Minimum 5 – 7 years of professional experience in PR, Marketing Communications with agency experience preferred.
KNOWLEDGE, SKILLS AND ABILITY:
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Experience working directly with reporters, editors, producers and bloggers to generate meaningful coverage.
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Strong storyteller with the ability to craft compelling narratives leveraging written and visual mediums (photo, video, digital, design).
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Comfort working in a fast-paced environment where flexibility, creativity and collaboration are keys to success.
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Exceptional writing skills with the ability to craft engaging messages, news releases, pitches and written content.
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Strong organizational and project management skills.
TRAVEL REQUIREMENTS: 5 – 10%
(Not Applicable or % of time & Local, Regional or National)
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information or any other basis protected by applicable federal, state or local law.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
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Medical
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Dental
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Vision
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Health Savings Account
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Flexible Spending Account
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Voluntary benefits
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401k Retirement Savings
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Paid holidays
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Paid vacation
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Paid sick time
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Bass Pro Cares Fund
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And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.
Bass Pro Shops
