Social Media Coordinator

The Madison Square Garden Company - New York, NY4.1

The Madison Square Garden Company (MSG) is a world leader in live sports and entertainment experiences. The company presents or hosts a broad array of premier events in its diverse collection of iconic venues: New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, CA; The Chicago Theatre; and the Wang Theatre in Boston. Other MSG properties include legendary sports franchises: the New York Knicks (NBA), the New York Rangers (NHL) and the New York Liberty (WNBA); two development league teams - the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and one of the leading North American esports organizations, Counter Logic Gaming. In addition, the Company features popular original entertainment productions - the Christmas Spectacular and New York Spectacular – both starring the Radio City Rockettes, and through Boston Calling Events, produces outdoor festivals, including New England’s preeminent Boston Calling Music Festival. Also under the MSG umbrella is TAO Group, a world-class hospitality group with globally-recognized entertainment dining and nightlife brands: Tao, Marquee, Lavo, Avenue, The Stanton Social, Beauty & Essex and Vandal. More information is available at

Role Summary
MSG Networks is seeking a talented Social Media Coordinator to implement marketing strategies across its social media channels. This role will help drive interest to MSG Networks social platforms by developing original content, as well as build communication strategies for fans and consumers of multiple sport franchises, including the New York Knicks, New York Rangers, New York Islanders and the New Jersey Devils. The ideal candidate will also collaborate with other divisions across the organization to execute MSG Network brand initiatives to meet set goals, while maintaining and attracting new audiences.
Specific Functions/Activities Summary
Manage multiple social accounts through native platforms and/or social media management systems
Develop social media strategies to support network programming, stunts and other special events
Create social media promotions for all sports franchises, and original and acquired programming with strong creative writing and media creation
Maintain an editorial calendar to be shared and communicated with all key stakeholders
Help determine key performance indicators and establish metrics for tracking reach, engagement and impression
Use analytic tools to determine the effectiveness of social strategies and track overall performance
Attend team and networks events to capture social content to post live or bank for future distribution
Work collaboratively with digital, production and creative teams to ideate and produce social content
Collaborate with partners to develop strategic marketing plans for a wider distribution of co-branded content
Monitor and track industry trends, while staying on top of new innovations, social marketing strategies and data reporting
Interface with other departments across the organizations, including team marketeers, publicity, sales, and sponsorships
Bachelor’s degree or a related field
Previous relevant work experience (including internships)
Strong knowledge of social media tools including Twitter, Facebook, Instagram, Snapchat and YouTube
Knowledge of basic content management systems and data measurement using analytical tools
Very strong written and oral communication skills
Proactive creative thinker constantly focused on growth
Flexible schedule to adhere to team timetables
Self-driven with the ability to prioritize workload and work independently
Candidates who have completed 60 credits of college-level coursework (representing 2 years), or have shown similar self-development through certifications, trade school coursework, etc. are preferred.

Educational requirements may differ from job to job based on the role.
EEO Statement
At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law requirements, MSG complies with all applicable state and local laws governing nondiscrimination in all locations.