Digital Public Relations Strategist - Effective Spend Digital Marketing | Irvine, CA

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Digital Public Relations Strategist

Effective Spend Digital Marketing - 4.7 Irvine, CA

Job Details

Full-time $60,000 - $70,000 a year

Benefits

Health savings account
Loan repayment program
Disability insurance
Relocation assistance
Health insurance
Unlimited paid time off
Dental insurance
401(k)
Flexible spending account
Paid time off
Parental leave
Vision insurance
401(k) matching
Life insurance
Referral program

Qualifications

Public Relations
Marketing
Writing skills
Data analysis skills
Linkbuilding
Project management
Bachelor's degree
SEO
Organizational skills
Public relations
SEO tools
Media relations
Google Analytics
Under 1 year
Time management

Full Job Description

Effective Spend is hiring a Digital Public Relations Strategist to join our innovative and growing SEO team. We are looking for a savvy communications professional who can use their experience with PR and media relations to secure high-quality press coverage for clients that also result in backlinks from high authority websites. The ideal candidate for this role will be comfortable working with a wide variety of clients (i.e. SaaS/tech, B2B, e-commerce brands, etc.) and forming/managing relationships with contacts across an assortment of industries.

The ideal candidate is an excellent writer, relationship builder, project manager, and life-long learner. Experience working in public relations, pitching online publications, and building relationships with digital media contacts is a must. Familiarity with SEO and/or a strong interest in expanding their SEO knowledge and skills is a major plus.

About Effective Spend

Founded in Austin in 2008, Effective Spend is a digital marketing agency specializing in SEO, digital PR, digital advertising and social media marketing. We have been recognized by the Austin Business Journal and Builtin.com as a “Best Places to Work” in Austin. In 2021, we were also named to the Inc 5000 list of the fastest-growing private companies. Our growing team is a hard-working, passionate group that strives to be the best in digital marketing and thrives on driving success for our clients.

Key Responsibilities:

Owning PR and link building strategies across your accounts; from goal setting to strategy ideation to execution.
Working closely with each member of your client team to make sure your PR and link building strategies align with the overall SEO goals of the account and that any cross-functional deliverables (i.e. blog posts, on-page content, creative assets) that you need for pitching or link building have been clearly communicated and planned for.
Executing proactive pitching and tactical link building efforts for key accounts on a weekly basis
Creating highly targeted media lists for pitching and link building outreach. This includes researching opportunities and contacts at leading digital publications, as well as other businesses, nonprofit organizations, universities, government agencies, etc.
Establishing meaningful relationships with media and other content producers to secure high authority links and high-quality press coverage for clients.
Writing content for both on-page and off-page purposes; this includes writing creative, thoughtful and tailored pitches, creating press materials (press releases, media alerts, etc.), writing guest articles, drafting keyword-driven blog posts, etc.
Communicating with clients on a regular basis and coordinating all digital PR requests for said clients (managing press requests, scheduling interviews, etc.).
Assisting with monthly SEO reporting (analyzing press coverage and backlinks using SEO metrics and KPIs).
Monitoring and responding to journalist queries on platforms like HARO.

Qualifications & Skills Requirements:

At least 1 year of experience working in public relations is required.
4-year Bachelor’s degree in marketing, public relations, advertising or communications; or relevant experience through school and/or internships
Agency experience is strongly preferred.
Proficient with common PR platforms (e.g. Cision, HARO, etc.).
Excellent writing skills, applicable to both long and short-form content pieces, pitching, drafting press materials, etc.
Strong interpersonal skills – able to effectively build and manage relationships with clients, media, bloggers, etc.
Strong organizational skills, time management skills and high attention to detail.
Familiar with Google Analytics or other website reporting tools and able to extract meaningful insights from data analysis.
SEO experience, particularly with link building, is a strong plus but not required.
Familiar with SEO platforms is a plus (e.g. MOZ, WebCEO, Ahrefs, Majestic, SEM Rush).

Benefits:

Here are some of the ways we support an awesome company culture:

Unlimited PTO
Medical plans with 75% employer-paid coverage
Dental and vision plans with 100% employer-paid coverage
Student loan repayment plans
401k with company matching
100% employer-paid life insurance, long-term disability and short-term disability
Bonuses for employee and client referrals
Healthy snacks, fruit, fresh-ground coffee and cold brew on tap
Daily stipend for lunch delivery

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Referral program
Relocation assistance
Vision insurance

Schedule:

Monday to Friday

Ability to commute/relocate:

Irvine, CA 92604: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

What interests you about our company and this opportunity?
Tell us how your experience and skill set makes you a fit for this position.
Which areas of public relations do you have experience in?

Work Location: Hybrid remote in Irvine, CA 92604

Digital Public Relations Strategist - Effective Spend Digital Marketing | Irvine, CA

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