PUBLIC INFORMATION OFFICER 3

State of Louisiana - Baton Rouge, LA3.5

Commission
Supplemental Information
Applicants must have Civil Service test scores for 8100-Professional Level Exam in order to be considered for this vacancy unless exempted by Civil Service rule or policy. If you do not have a score prior to applying to this posting, it may result in your application not being considered.

Applicants without current test scores can apply to take the test here.

To apply for this vacancy, click on the "Apply" link above and complete an electronic application which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process by selecting the 'Applications' link after logging into their account. Below are the most common status messages and their meanings.

Application received - Your application has been submitted successfully.

Checking for required test score - We are making sure you have an active, passing score for the required written test.

Written Exam – See History – Click on the History link for test results. Candidates with an active, passing score will designate as "Pass". Candidates with a failure on the written exam designate as "Fail". If no information is present, you have no present written exam results.

Evaluating experience - Your application is being reviewed to ensure you meet the minimum qualifications for the position.

Minimum Qualification Review – See History – Click the History link for the results of your application review. Passing candidates will designate as "Pass". Failing candidates will designate as "Fail".

Eligible for consideration - You are among a group of applicants who MAY be selected for the position.

Eligible Pending Supplemental Qualification Review - Only candidates meeting the supplemental qualification will be eligible for referral.

Referred to hiring manager for review - Your application has been delivered to the hiring manager. You may or may not be called for an interview.

Position filled - Someone has been selected for the position.

Position canceled - The agency has decided not to fill the position.

The State of Louisiana only accepts online applications. Paper applications will not be accepted. Computer access is available at your local library, at local Louisiana Workforce Commission Business Career Solutions Centers (Download PDF reader), and at the State Civil Service Testing and Recruiting Center at 5825 Florida Boulevard, Room 1070, Baton Rouge, LA 70806. If you require an ADA accommodation, please contact our office at (225) 925-1911 or Toll Free: (866) 783-5462 during business hours for additional assistance.

(Please note: Libraries and LWC centers cannot provide in-depth assistance to applicants with limited computer skills; therefore, we suggest that such applicants have someone with computer proficiency accompany them to these facilities to assist with the computer application process. Also, no State Civil Service employees are housed at the libraries or LWC centers to answer specific questions about the hiring process. Such questions should be directed to the State Civil Service Testing and Recruiting Center at the phone numbers above or by visiting the office on Florida Blvd. where assistance is available. Information is also provided on our job seeker website at https://jobs.civilservice.louisiana.gov/).

For further information about this vacancy contact:
Human Resources
Louisiana Educational TV Authority
Programming Department
7733 Perkins Rd
Baton Rouge, LA 70810
(225)767-5660
HR@lpb.org

Qualifications

MINIMUM QUALIFICATIONS:
A baccalaureate degree plus two years of professional level experience in marketing, public relations, library science, and/or the research, written preparation and dissemination of information to the public or on behalf of an organization to its customers through such medium as publications, broadcasting, Internet web pages, social media, or public speaking.

SUBSTITUTIONS:
Experience in marketing, public relations, library science, and/or the research, written preparation and dissemination of information to the public or on behalf of an organization to its customers through such medium as publications, broadcasting, Internet web pages, social media, or public speaking will substitute for the required degree on the basis of one year of experience for thirty semester hours of college.

A baccalaureate degree with twenty-four semester hours in English, speech, journalism, marketing, mass communications, broadcasting, library science, public relations, or a combination of the above courses to total twenty-four semester hours will substitute for one year of the required experience.

Graduate training which included a combination of eighteen semester hours per thirty in English, speech, journalism, marketing, mass communications, broadcasting, public relations or library science will substitute for one year of the required experience.

A master's degree in English, speech, journalism, marketing, mass communications, broadcasting, public relations or library science will substitute for one year of the required experience.

A baccalaureate degree with twenty-four semester hours in English, French, speech, journalism, marketing, mass communications, broadcasting, or public relations, or a combination of the above courses to total twenty- four semester hours will substitute for one year of the required experience.

Graduate hours which included a combination of eighteen semester hours per thirty in English, French, speech, journalism, marketing, mass communications, broadcasting or public relations will substitute for one year of the required experience.

A master's degree in English, French, speech, journalism, marketing, mass communications, broadcasting or public relations will substitute for one year of the required experience.

NOTE:
Specialized college credit will substitute for a maximum of one year of the required experience.

NOTE:
Any college hours or degree must be from a school accredited by one of the following regional accrediting bodies: the Middle States Commission on Higher Education; the New England Commission of Higher Education; the Higher Learning Commission; the Northwest Commission on Colleges and Universities; the Southern Association of Colleges and Schools; and the Western Association of Schools and Colleges.

NOTE:
Graphic design, graphic art and technical jobs in radio/TV production will not be considered as qualifying. Some examples of technical radio/TV production jobs include but are not limited to TV camera operators, directors, production technicians, sound technicians, or video technicians. In addition, retail sales is not qualifying under marketing.
Job Concepts

Function of Work:
To develop and implement public relations programs and plans for crisis situations for both ongoing and new programs within the agency or office; interact with top level agency staff and news media representatives to persuade them to take certain actions; conduct regular public relations campaigns with assistance of top level executive and administrative staff and agency media liaisons across the state and/or serve as web and electronic commerce administrator for an agency or office.

Level of Work:
Advanced.

Supervision Received:
General from a Public Information Director, or other higher level personnel.

Supervision Exercised:
May provide functional supervision to clerical and technical employees or lower level professionals.

Location of Work:
May be used by all state agencies.

Job Distinctions:
Differs from Public Information Officer 2 by the presence of responsibility for more complex duties such as program development for new public relations programs, developing and implementing crisis management plans, training media liaisons, and/or serving as a departmental web or electronic commerce administrator.

Differs from Public Information Directors by the absence of responsibility for direct supervision, managing a division budget and/or serving as agency spokesperson.

Examples of Work
Serves as office or agency web and electronic commerce administrator.

Responds to electronic media inquiries for the office or agency.

Approves all information entered on the office web page by lower level webmasters.

Designs agency web page, selects web page software and appropriate technology to use on the webpage.

Develops and publishes agency news to the Louisiana State web page daily or as needed.

Develops and implements agency Web Page Policy.

Develops and implements public relations crisis management program and agency's Crisis Management Plan. Assists in public relations activities in crisis situations in agency programs that have an impact on the public.

Develops and conducts training programs of agency media liaisons and webmasters.

Develops and implements public relations programs for both ongoing and new programs within the agency or office. This includes preparation of news releases, fact sheets, media advisories, brochures, posters, press conferences, articles, PSAs, audio-visual programs and/or billboards.

Indirectly supervises up to several hundred agency or office media liaisons on quarterly public relations campaigns.

Indirectly supervises high level administrative staff on the public relations task force in planning and implementing annual public relations campaigns.

Initiates, develops and maintains media contacts for disseminating information. Contacts media representatives to inform them of special agency events.

Persuades the media to report or not to report on agency programs.

Gathers, prepares and distributes information about a department, agency, or office to the media and directly to the public.

Develops and implements agency Media Relations Policy and Media Relations Plan.

Researches and develops public relations program components such as scripts, news releases, speeches, brochures, publications, fact sheets, billboards, and posters.

Plans and coordinates agency seminars and special events. Assists with program selection, schedules speakers, selects sites, designs and distributes invitations and arranges equipment.

Develops audio-visual presentations.

Interacts with top level agency staff, news media representatives, other agency public relations officials, legislators, federal agency and international organizations representatives, and the governors press office on issues relating to public relations activities within the department or office.

Researches materials for and writes speeches on selected topics for agency executives.

Coordinates publicity for agency events. Sets up displays, gives tours, and audio-visual presentations.

Conducts regular public relations campaigns with assistance of agency media liaisons across the state.

Responds to electronic commerce inquiries for the agency.