Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.
The Manager, Brand Experience is responsible for bringing the resort brand to life to guests visiting the resort. This position will set the strategy for the physical manifestation of the resort’s brand as part of the in-resort guest experience. They will contract and direct vendors and other partners (internal and external) to ensure specific guest touchpoint experiences ladder back up to clearly defined brand guidelines. This position will be responsible for developing and executing on all elements of the in-resort brand experience, including, but not limited to: Signature Brand Experiences, Special Events, Animation/Atmospheric Experiences, Strategic Alliance and other partner promotions, and others.
Develop strategy for the brand activation elements that will bring the brand to life in resort for greatest possible impact
Oversee development of an annual Brand Experience plan; oversee schedule, track KPIs, direct execution from vendors
Analyze Guest Research insights to be able to optimize experience activations to guest feedback
Galvanize and manage various operational departments and staffs to be able to execute special events, activations and signature experiences
Negotiate contracts, site fees and relationships with Third Party companies and organizations
Work closely with Vail Resorts Strategic Alliance department and partners to strategize activation and execution of sponsorship elements
Lead development of brand lexicon and experience plan and integrate into resort operational guest facing staff procedures and practice
Liaise with key community / town leaders and organizations to collaborate on community-wide initiatives
Develop plan to integrate brand activations and experiences across multiple touchpoints throughout the guest arrival and on-site journey
Communicate performance metrics with stakeholders on analytics of guest research around activation elements
Provide day to day oversight of Sr. Specialist, Brand Experience
Partner with the marketing team on various other elements of fulfilling on overall marketing strategy and execution
Four-year college degree required. Emphasis in marketing, business and/or communications preferred.
Five years of marketing/brand work experience. Event experience is a must.
Work, Excel and Office computer skills
Excellent English language and writing skills
Excellent bookkeeping and accountings skills
High degree of organization, attention to details and level of professional conduct. Self-starter, ambitious and multi-tasker.
Becoming part of the Park City team means you’re joining one of the best ski brands in the world. The legendary Park City mountain and town are crafted from local charm and hospitality. And living and working in Park City brings its own benefits. From the hip and friendly ski-into-town cultural scene to the unrivaled Wasatch powder of America’s largest mountain resort, Park City has a pulse that’s as charming as it is rewarding. Join our team and come experience all that Park City has to offer. www.vailresortscareers.com
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
Requisition ID 162392