Director, Intermediary Marketing

Prudential - Shelton, CT3.9

30+ days agoFull-timeEstimated: $100,000 - $140,000 a year
The Director of Intermediary Marketing leads a team of marketing managers who serve as liaisons and marketing subject matter experts to the Individual Solutions Group Sales & Distribution team at Prudential. An exceptional relationship manager, this leader will demonstrate strong negotiation, collaboration and decision-making skills to drive the development of strategic marketing plans across a variety of distribution channels. Leveraging insights and data, the Director understands the needs of internal and external partners and is accountable for driving targeted business results across his/her team. A student of the industry and practice, this position is critical to driving engagement with intermediaries and the Sales organization alike. He/she will partner with the VP, Intermediary Marketing and others to provide input in the development of strategic capabilities (including lead generation and marketing automation), identify partnership model to align with business objectives, and measure and report results to illustrate impact to the organization.

In this role, you will:
Lead and evolve the implementation of a new engagement model between the team and sales partners to enable outstanding partnership and results
Leverage marketing best practices such as customer segmentation, marketing automation, market analytics, and product understanding to guide team in the development of campaigns and initiatives
Collaborate across Individual Solutions Group (ISG) Sales organization to ensure deep coordination of efforts that support selling processes and account nuances, identify lead generation opportunities, and serve as “voice of the intermediary” to the broader marketing organization
Lead channel marketing efforts to drive revenue from strategic distribution partners
Partner with internal constituents in marketing to help drive the needs of intermediary marketing
Work with sales organization to understand strategy and focus to align marketing activities in support of sales goals
Engage selectively with Broker Dealers/Firms to understand firm objectives and identify marketing opportunities


A four-year degree is preferred with 8+ years B-to-B and/or B-B-C marketing experience highly desired
Demonstrated excellence in leading and nurturing talent
Demonstrated success in collaborating across functional teams, negotiating in a matrixed organization, building strong relationships with business partners and designing creative solutions
Very strong oral and written communication skills and a passion for understanding how best to influence the customer journey in the purchase of life insurance
Prior success with taking intelligent risks and is comfortable working autonomously
Functional knowledge of Annuity products, services, distribution and market environment desired or financial services experience
Series 6 required
Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at for more information about doing business with Prudential.