The Sr Digital Communications Specialist is responsible for Emergency Care’s social media, email, and website marketing efforts with the goal of constantly improving end-to-end ‘Impression-to-Lead Conversion’ KPI performance in driving demand generation growth. The Sr Digital Communications Specialist plays an integral role in the success of strategic communications projects across Emergency Care’s digital platforms. The successful candidate will have the winning mix of creative energy; experience successfully driving engagement through social media and email campaigns, mobile applications, and website landing pages; adept at hands-on technical execution; an analytical mindset; and being extremely detail-oriented.
Deploy energetic attitude, fanatic attention to detail, precision and excellent communications skills to:
Format, program, track and report performance of all marketing social media and email campaigns, and associated landing pages, registration and lead forms
Understand business goals and requirements for all social media, email and website projects. Assist in planning meetings, creating and adhering to project work-back schedules, communicating project needs and gaining consensus among cross-functional teams
Contribute to strategic campaign development, update and measure the effectiveness of marketing programs and strategies
Provide timely, in-depth metrics and analytics reports on campaigns
Gather data on consumers, competitors, and market conditions
Leverage data and personalized content to target and schedule social media and email campaigns to appropriate contact list segments
Work with Marketing to develop and implement A/B tests to realize constant KPI improvements
Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
Work directly in our Marketing Automation platform (Pardot) for email campaigns
Amplify/promote news on social properties
Manage department’s intranet presence
Assure adherence to applicable policies and requirements
Maintain highest quality standards in fact-checking, quality control, editing and proofreading
Perform other related duties as required
7+ years of experience required in an in-house communications department or agency preferred
Bachelor's degree required in marketing, digital media, communications, business or related area preferred
Experience in an fast-paced, time-sensitive environment with shifting priorities and high expectations such as a newsroom, operations center, agency or project management office
Ability to self-motivate and work within complex organizations
Proven writing experience and robust portfolio of communications work
Proven hands-on experience with digital/social media in a business context.
Superior communication skills (written and verbal)
Demonstrated real-time problem-solving skills
Thorough knowledge of relevant technology
Ability to adhere to budget and deadline expectations
Working fluency with digital media campaign planning and execution, including major platforms (Facebook, Twitter, LinkedIn, Vimeo, , others), creative tools (digital photography, videography, audio/video production, writing/proofreading skills) and working familiarity with digital media metrics and measurement tools
Familiarity with marketing automation tools (CMS systems, Salesforce, etc.)
Strong collaborative and communicative work style
Work From Home: Yes
Travel Percentage: Up to 25%
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.
Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.