- Digital Marketing
- Conversion Optimization
- Google Search Console
- SEO Tools
- Tuition Reimbursement
- Dental Insurance
- Health Insurance
- Paid Time Off
- Retirement Plan
MTD Products Inc. is a global leader in outdoor power equipment with manufacturing facilities, offices and distribution around the world. Founded in 1932 and headquartered in Valley City, Ohio, MTD’s engineering expertise and state-of-the-art facilities are known for innovation and award-winning mowers, snow throwers, trimmers, chain saws, utility vehicles and hand tools for both residential and professional lawn and landscape markets. MTD’s current family of brands includes Cub Cadet®, Troy-Bilt® and Remington®, as well as Robomow®, Yard Machines®, Rover®, Wolf Garten®, and Bolens®.
The Conversion Rate Optimization Specialist will be responsible for guiding the strategic success and tactical implementation across 3 ecommerce websites. The successful candidate will be involved in ongoing site performance reporting, analysis, and recommendations for improving user experience and conversion rates via testing, optimization, and measurement. Specific responsibilities may include the following:
Site Optimization: Search, linking, URLs, Robot files, Site maps, tag management
Use qualitative and quantitative sources of data to develop and execute conversion rate optimization strategy and testing plan
Increase conversion rates by continuously improving user experience, check-out flow, cart abandonment call-to-actions, click through rate and other key conversion points
Perform site performance analytics and develop solutions to improve performance
Identify opportunities to decrease Customer Support Center call volume via search results analysis
Use an iterative approach to optimization, continuously taking test results and data into account in formulating new tests and hypotheses
Continually identifying opportunities and leading initiatives to resolve business process issues impacting cart abandonment
Spearheads and iterates an overall optimization program for entire site’s funnel
Create monthly test result reporting
Monitors industry trends and new product offerings to stay up-to-speed and ahead of the competition
Proficient in digital marketing and website design
The ideal candidate is experienced with:
Reporting/tracking tools including Google Analytics and Google Search Console
SEO optimization platforms (BrightEdge, SEMrush, Moz, Ahrefs, etc)
The idea candidate models the following leadership competencies:
Character – Display high integrity and honesty
Personal Capability – Demonstrate technical and professional expertise, Solve problems and analyze issues, Innovate, Practice self-development
Focus on Results – Establish stretch goals and Take responsibility for outcomes
Interpersonal Skills – Communicate powerfully and prolifically, Inspire and motivate others to high performance, Build relationships, Develop others, and Collaborate with others
Proficient knowledge of the digital marketing landscape (e.g. digital experience and multi-channel management, marketing operations, customer data management, ecommerce, etc.)
Bachelor’s degree in Business, Marketing or Communications and/or equivalent combination of education/relevant experience.
Corporate Office Setting
MTD seeks to passionately create, build and deliver great products and services that consumers all over the world enjoy using to improve and beautify lawns and gardens. To learn more, please visit www.mtdproducts.com.
MTD offers a competitive salary and benefit package that includes 401k, Defined Contribution Plan, Health and Dental Insurance, Vision Insurance, Tuition Reimbursement, paid vacation, paid holidays.
MTD is an equal opportunity employer M/F/D/V.