The Field Marketing Strategist's responsibility is to build and create an integrated marketing campaigns for orthopedic, neuro and traumasurgeons, their practices and to grow the overall referral network of the spine community. Focuses driving both practitioner and patient education through CE and community outreach programs, hosting regional events and programs, PR, digital marketing, and partnerships with hospitals and other medical organizations.
Developed email marketing, search engine optimization (SEO), search engine marketing (SEM) and pay-per-click (PPC) strategy including written content and blog posts.
Establish and manage referral channel networks; utilize integrated marketing information, high prescriber lists, and other leads to identify physicians and patients interested in Company's treatment options.
Responsible for identifying, targeting and engaging all clinician groups within the patient referral network to create awareness and support educational activities around SI joint diagnosis and treatment to maximize the flow of patients to local trained surgeons.
Establish rapport and a solid working relationship with key pain management physicians, physical therapists, chiropractors, primary care physicians, surgeons and all other physician groups who manage and treat patients with SI joint related issues.
Work closely, on a daily basis, with territory manger(s) to identify, execute and support educational activities within the region to ensure maximum awareness of the SI joint as a pain generator and establish solid referral patterns to trained surgeons.
Responsibility for supporting marketing activities within the specific geography.
Provide leadership and performance to ensure that Company goals are achieved.
Responsible for execution of activities identified to support achievement of goals and quotas communicated by the Territory Manager(s) and Regional Sales Manager.
Responsible for meeting with key referring physicians within specified geography to help drive company business and acceptance of SIJ diagnosis and treatment.
Work closely with the territory manager(s) as well as sales management to align priorities and create a sense of urgency to ensure successful endpoints are achieved and timelines are met.
Provide the necessary reporting materials and communicate effectively and openly to the Territory Manager(s), Regional Sales Management & Senior Management as required.
Currently or recently served in a sales position of a high-growth, medical device or pharmaceutical organization whose products are marketed to a medical specialty practice and worked in a leadership capacity for a minimum of 3 years.
Experience in orthopedics or pain management is desired. Spine experience also a plus.
Strong relationships with local physician groups, including primary care, pain management, orthopedic and neurosurgery.
A demonstrated ability to communicate effectively and work well with sales management.
Results oriented and customer focused; Demonstrated adaptability and initiative.
A demonstrated history of successfully achieving goals, objectives and high performance.
A positive, self-confident and decisive work ethic with excellent communication skills in both oral and written formats, as well as excellent listening skills.
A pro-active approach to attacking problems and identifying solutions, displaying initiative and perseverance in order to bring about meaningful change and is open and responsive to new ideas.
Be known as a person who has high integrity, sound character, a tremendous work ethic and the passion to succeed.
Qualifications and Education Requirements
Bachelor’s Degree in Business or Health Sciences or any related field.
2-5 years of medical device experience, sales or marketing, is preferred.
Minimum 2 years of outside sales experience in sales or sales support and marketing roles in a defined geographic territory.
Experience in sales and service to hospitals and health care providers preferred.
All your information will be kept confidential according to EEO guidelines.