Content Marketing Manager

Knovva Academy - Boston, MA

Full-timeEstimated: $88,000 - $120,000 a year
EducationSkills

Are you passionate about education? Do you thrive in an entrepreneurial environment? Are you an expert on content creation and looking for your next opportunity? Then we are looking for you!

About Us

Knovva Academy is at the forefront of changing the way teens interact with education and the world around them. We are dedicated to building a global blended learning ecosystem by creating the most exciting global education programs and online courses. We’re working to build tomorrow's world leaders, and we need some of the best on our team to grow with us and help us continue to expand our reach, perfect our programs and create lasting relationships with the educational community.

If this sounds like an amazing place to work already, there’s much more. We are a entrepreneurial startup that nurtures our talented employees with great benefits and opportunities to grow both personally and professionally. Knovva academy is a passionate work environment with an international atmosphere and a welcoming staff. On top of our competitive salary and benefits, we also offer global snacks, Summer Fridays, group outings and many more perks to come. Knovva’s core belief is the importance of diversity and open mindedness, which is reflected in both the programs and in its work space. Knovva is located in Boston’s innovative Seaport District.

If you’re ready to use your skills to help shake up the education world, Knovva Academy is the place for you.

Position Overview

The Content Marketing Manager is tasked with the responsibility for the development and promotion of content. This role is responsible for developing a strategy to create highly engaging content with a specific purpose of sharing it with Knovva’s target constituency.. Our goal is to gain links, shares and re-use of the content we create to support traffic generation strategies for our web site. This role involves both a strategic content development aspect as well as direct marketing to build prospect lists, outreach strategies, nurturing campaigns and reporting to track performance. Traffic for Knovva is primarily driven from organic search (SEO) so a key part of the strategy revolves around building inbound links that validate our site quality to search engines to help rank in top positions on high value keywords. Success for the role and team is primarily measured by referral traffic, links attained and partnerships developed from other web sites. This role requires proven success in creative content interaction and strong web marketing expertise.

Responsibilities:

  • Write content for email campaigns and website landing pages to generate outbound demand generation and increase SEO traffic
  • Develop and execute a content strategy to create content for Knovva’s website.
  • Perform competitive analysis and gain insights on competitor link building campaigns to drive Knovva’s strategy.
  • Develop and execute direct marketing campaigns to promote content to other web masters to include initial and follow-up outreach.
  • Create tracking and reporting solution to measure campaign success and optimization for future campaigns.
  • Oversee the creation of content and creative material. Collaborate with marketing team and resources including content writers, developers, and graphic designers.
  • Support client sales and business development efforts.
  • Research, build, launch and nurture new lead-generation websites.
  • Stay current on all the tools, principles, and practices in user-centered web marketing, SEO and general digital marketing.
  • Create and develop technology plans for CRM, outreach and other technology tools necessary to support content marketing and measurement.

Qualifications:

  • 5+ years’ experience with web marketing
  • 7+ years’ experience in content marketing
  • Demonstrated knowledge and understanding of direct response/interactive marketing and content strategy
  • Passion for education, and the drive to stay on top of industry trends and best practices
  • Excellent and superior written and verbal communications skills

The Content Marketing Managerposition is a full-time, salaried position based in Knovva Academy’s office in the Seaport neighborhood of Boston. This is not a remote position.Salary is competitive and commensurate with experience. Domestic and International travel is expected. Must be authorized to work in the United States; sponsorship is not being offered at this time.

EEO Statement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, genetic information, creed, marital status, sexual orientation, gender identity, disability status, protected veteran status, or any other protected status as defined by federal, state or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Job Type: Full-time

Experience:

  • Web Marketing: 5 years (Required)
  • Content Marketing: 7 years (Required)

Education:

  • Bachelor's (Preferred)

Work authorization:

  • United States (Required)