DIGITAL MARKETING MANAGER

3Pillar Global - Fairfax, VA3.5

Full-time
3Pillar Global is in search of a dynamic and talented Marketing executive who can hyper-charge our growth as we continue to scale! In this highly collaborative role, you’ll be expected to have a strong focus on the top priority opportunities in our corporate pipeline to work with Marketing and Sales to influence those opportunities, and drive corporate growth and market share. Your ultimate goal is to positively impact our corporate growth trajectory through leading and managing all aspects of the company’s marketing initiatives including: lead generation, advertising, social selling, lead nurturing, and brand extension.

We are 3PILLAR GLOBAL

We are a global product development services company. We drive innovation and disruption for our customers. We are a catalyst for growth in the digital economy, building software products for clients like Carfax, PBS, Capital One, National Geographic and many others. We are in the business of producing measurable results for our clients by driving and sustaining product development partnerships that deliver revenue-generating and industry-changing products to market. We believe that to achieve long-term client success, we must help our clients innovate to remain leaders in their markets; that adaptive and agile are better than rigid detailed specifications; that fast is better than slow; that results speak for themselves. We are open and collaborative. We help one another. We work hard and play hard. We are not just engaged at work; we are engaged in the world.
REQUIREMENTS

Manage enterprise-level Marketo marketing automation platform (MAP) strategy and roadmap, employing both digital and traditional tactics and focusing on long-term sustainable pipeline growth. Ideal candidate can envision the strategy and jump into the trenches alongside the team and execute with a hands-on approach.
Understand our perspective clients buying journey, create personas, map the journey and collaborate with the content lead to push stakeholders of different personas to the next stage in the buying cycle.
Conduct analysis to identify opportunities to improve and grow the business; analyze and evaluate the effectiveness of marketing campaigns, methods, costs, and results.
Measure all KPIs to ensure we are moving in the right direction, optimizing spend and dramatically growing the quantity and quality of inbound leads.
Play both a strategic and a ‘hands on’ role in the planning and implementation of broad-based marketing and communication plans.
Monitor long-term/developing market trends and best practices, gather product/customer/competitor intelligence, drive cross business-unit initiatives, and sustain business model innovation by analyzing new, emerging segments.
QUALIFICATIONS

5-8 years of experience managing a marketing automation function in a rapid growth company.
Experience across all facets of marketing, including market research, brand strategy, end-to-end campaign development, delivery and measurement, and digital strategy a plus.
Highly developed interpersonal skills, with the ability to relate to people at all levels both internally and externally.
Technology industry experience highly preferred.
B2B and professional services experience highly preferred.
Experience managing a Marketing budget.
Proven results driving business metrics and optimizing for ROI.
Ability to manage both short-term and long-term priorities simultaneously.
BENEFITS

3Pillar Global is headquartered in Fairfax, VA, with delivery centers in Romania and India. We pride ourselves in providing an employee-friendly work environment that includes:
A competitive annual salary plus performance-based variable incentives based on experience and market demands.
Employer funded medical plan for employees and their dependents.
Employer funded dental plan for employees and their dependents.
Employer funded vision plan with the option to purchase a premium plan.
401K retirement savings plan with 100% match of the first 3% of employee contributions and 50% of the next 2%.
Company paid disability and life insurance and the option to purchase additional coverage for yourself and family.
Unlimited PTO policy.
9 Company paid Holidays.
Business casual atmosphere.
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