Integrated Project Management Company, Inc.'s (IPM) is a business consulting firm that makes an impact and gives back to the community through tackling strategic initiatives for our clients and supporting our employees aspirations. We are an organization with heart and drive to deliver beyond expectations, and we foster a supportive and enthusiastic team environment. We are looking to bring on a motivated, professional, and passionate Digital Marketing Specialist to help poise us for further growth and sustainability.
In this role, you will work with the Marketing Director to develop an online strategy used to market IPMs services, increase IPMs brand visibility and strength, and drive lead/demand generation in the digital realm.
MAKE AN IMPACT, ENJOY YOUR WORK ENVIRONMENT, GROW WITH US!!!
Primary responsibilities include:
Manage, administer, and identify ways to best promote IPM and drive lead conversion across IPMs paid channels
Create, write, edit, and disseminate email campaigns and build email drip and nurture campaigns that increase engagement and minimize unsubscribes
In collaboration with the marketing team, develop integrated digital marketing campaigns to support IPMs strategic initiatives, utilizing IPM content in new and creative ways
Create, build, and maintain webpages in content management system (CMS) and drive website activity through SEO
Establish metrics, monitor, and report performance of all digital marketing campaigns and website activity
Provide ongoing metrics in support of marketing campaign effectiveness and ROI
REQUIRED SKILLS AND KNOWLEDGE
Well versed in marketing automation and CRM best practices (Pardot and Salesforce are preferred)
Experience working with content management systems (CMS), preferably WordPress
Accomplished in SEO and SEM
Knowledge of Google Analytics, Google Ads and Google Tag Manager
Proficient in Microsoft Office applications (Excel, PowerPoint, etc.)
Strong communication and writing skills
EXPERIENCE AND EDUCATION
BS or BA degree in marketing or related studies
3 years + of experience in digital marketing, marketing automation, and/or SEM
Experience in professional services marketing is a plus