Optics Brand Representative, VSP Optics

VSP - Saint Paul, MN (30+ days ago)3.8

VSP Global is comprised of five complementary businesses that combine high-quality eye care insurance, high-fashion eyewear, customized lenses, ophthalmic technology and retail solutions, with employees in over 23 countries. No matter the role, we’re all focused on a singular mission: to help people see. Learn more by visiting https://vspglobal.com/cms/careers/

General Summary

With general direction, sell and service VSP Optics’ branded products and services by managing existing accounts and developing new prospects in the private practice theater. Exercise a broad knowledge of the organization's services, products and marketing techniques, and technical optics to achieve market share growth objectives and operational goals.

Essential Functions

Formulate and implement strategic business plans specific to the needs of individual private practices to retain and increase brand share growth in a designated territory.

Cultivate and develop strong business relationships with customers and prospective customers’ executives.

Manage business relationships with practice owners and their staff.

Educate customers on industry and product technology trends in order to inform and assist with business decisions.

Maintain current working knowledge on existing and new products/services and other general information to ensure accurate information is provided.

Act as liaison between various VSP departments and customers to ensure service levels and expectations are met. Collaborate with marketing and product development to address customer’s needs and analyze market data.

Utilize sales automation system to make inquiries, maintain records and prepare reports.

Establish solid relationships with key VSP contract labs in the territory. Provide to customers relevant promotional information from each contract lab.

Job Specifications

Typically has the following skills or abilities:
Bachelor’s Degree in Business or related field, or equivalent experience

Two to four years direct outside sales experience, in the optical or ophthalmic industry, with demonstrated account management, servicing, negotiation and established private practice relationships

Excellent written and verbal communication and presentation skills

Demonstrated track record in developing business to business relationships

Demonstrated track record meeting sales/revenue goals with major account responsibility

Knowledge of optical products, services and healthcare industry

Must travel more than 50% of the time

Clean DMV record

Candidate must reside in Wisconsin, Minnesota, North Dakota or South Dakota

Working Conditions / Physical Demands

The working environment is generally favorable, lighting and temperature is adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etc.

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
VSP Global is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.