Marketing Manager, Web

Achievers - Toronto, ON (30+ days ago)3.8


Overview:
At Achievers, our software delivers a powerful new way for companies to engage, align, and recognize employees enabling remarkable business success. Every day.

We hire ambitious professionals who thrive on their entrepreneurial spirit and want to Change the Way the World Works. As Achievers employees, we are passionate about disruptive technology, welcome constant change, and understand the value of employee success in the workplace. We enjoy coming to work every day because we believe in our product and L.O.V.E. our culture. Achievers is more than just a software company; we are industry leaders in the HR space.

We have many stories to tell about the rapidly changing world of employee engagement, our customers, and how we’re helping to transform organizations to empower their employees and managers through solutions such as recognition and measurement to drive business outcomes. Our goal is to have a website that is informative, disruptive, and interactive and more importantly to be scalable that drives conversions that lead to sales.

You are a website expert with skills in development, coding, and creative design to own the back-end development and execution of our marketing web properties. For you to succeed in this role, you will need to be proficient in JavaScript, HTML, CSS, and have substantial knowledge and experience in programming applications. You will be responsible for the managing and executing the back-end development of the Achievers’ website and other marketing micro-sites. You are obsessed with details, are deadline driven, highly-communicative, and have a passion for creating modern and engaging websites with analytics and reporting.

We are in a fast-paced category; this position requires the ability to work under tight deadlines and with maximum flexibility. This position will collaborate closely with the IT/Security, Director of Content, Director of Demand Gen and Operations, Creative and will report to the Head of Marketing who oversees the Achievers website.

Responsibilities:
Website and software application designing, building, or maintaining
Using scripting or authoring languages, management tools, content creation tools, applications and digital media
Provide a strong design sense, including knowing the latest modern web design trends and best practices and how to execute compelling visual user experiences
Own and drive our web marketing strategy for our websites – Global, FR, DE, and ES + any additional language sites we may add
Own and maintain a prioritized roadmap of all strategic and tactical site enhancements and host weekly team meetings to review progress and status with key stakeholders
Work with Demand Generation teams (Field Marketing and Integrated Marketing) to optimize the site for lead generation and e-commerce conversion (Conversions, Trials, eCommerce)
Project Management: Drive strategy, management, and execution of web and conversion optimization efforts from conception to completion. Work across Marketing, Design and Development teams to build webpages and conversion assets, manage CMS and own performance goals.
Conversion Rate Optimization: Measure, evaluate and report on all aspects of web performance including experiments, metrics, timelines, and outcomes. Recommend, implement and optimize testing and web optimization tools and technologies.
Content Development: Work with design, copy and content teams to create compelling web content for growth, demand generation, sales, and lifecycle marketing.
Coordination with Content and SEO: Partner with the content and SEO team to hone in on the right content strategy for our target personas and execute on that strategy.
Strategic Initiatives: As needed, pick up and drive other strategic initiatives.
Partner with content creators to develop data-driven paths that match visitors with personalized, compelling and relevant experiences at all stages of the customer lifecycle
Develop a strategy that supports our global websites by crafting a localization strategy with key stakeholders
Directing or performing Website updates. Evaluating code to ensure it meets industry standards, is valid, is properly structured, and is compatible with browsers, devices, or operating systems.
Developing or validating test routines and schedules to ensure that test cases mimic external interfaces and address all browser and device types.
Be a subject matter expert on website user experience including information architecture, functionality, experimentation, personalization, interaction design, conversion optimization, and technical site performance
Partner with external developers and the Senior Creative Leader to ensure consistent brand experience across all customer/prospect engagement points
Ensure ongoing security compliance, etc. GDPR

Qualifications:
An experienced web digital marketing leader with a track record of delivering website experiences that provide exceptional user experiences, engagement, and ultimately conversions
5+ years of corporate website management, front-end development, website auditing and conversion rate optimization experience.
Strong understanding of UX, design, analytics testing and information architecture.
Strong understanding of WordPress CMS, HTML/CSS, and JavaScript.
Proficient in My SQL
High-degree of independent judgement
Knowledgeable regarding marketing and sales funnel, customer journeys, personas, messaging and positioning.
Technical expertise on relevant tools and platforms, such as WordPress, Drupal, Optimizely, Demandbase, Google Tag Manager, Google Analytics, and foundational knowledge of marketing automation integrations with website platforms.
Extremely well organized, detail-oriented and process-driven with a positive and proactive attitude; able to identify and implement improvements that increase efficiency and accelerate the pace of web sprint releases.
A track record of creating and building a flawless experience with an intuitive, user-centric website
Expertise in website user experience strategy and implementation including information architecture, functionality, and interaction design
Accountable and service-minded, with maturity and respect for colleagues
Demonstrable skills in strategic planning, project management, and execution
Excellent written and oral communication and presentation skills
Strong analytics skills with the ability to take analyzed data to drive strategic decisions
Excellent analytical and problem-solving skills; a passion for data and analytics.
Excellent people management and team development skills.
Understanding of trial, eCommerce, and demand generation
BA/BS required with a marketing or technology background preferred