Full Job Description
The CRM/OLA Copywriter develops new copy for promotional emails, online digital ads, direct mail, text messaging (SMS) and app message center. Accuracy of content, editorial consistency and correct brand positioning are top responsibilities. Writer must be a highly creative problem solver and adept at negotiating with clients to execute key deliverables with exceptional quality and proficient speed. Partners with Managers of Creative, Designers, Vendors, Agency Partners, Merchants, Media, Merchandise Marketing/Project Managers and Production Specialists to deliver seamless solutions.
Major Tasks, Responsibilities and Key Accountabilities
30% Writes and proofreads promotional, editorial and/or product copy for all assigned categories and media channels; researches industry standards, vendor and competitor sources to develop copy that aligns to The Home Depot brand and copy standards.
25% Negotiates with marketing and merchants on focus and content to promote and protect The Home Depot brand; ensures message is consistent with strategy and leadership vision; provides a connected messaging/customer experience across channels.
25% Works with creative staff, marketing/project managers, agencies and others to deliver copy that is accurate, adheres to corporate/federal/state regulations.
20% Exhibits strong project management to meet deadlines; provides analytical and problem-solving skills to help improve process.
Nature and Scope
Position reports to Manager of Copy.
No associates report to this role on a permanent basis.
Environmental Job Requirements
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Years of Relevant Work Experience – 3
Education – Bachelor's degree or equivalent work experience in a field related to the job such as marketing, journalism or communications.
Experience creating, editing and proofing copy in a minimum of two of the following mediums: print, OLA, email, web.
Previous employment in a retail environment working with a team of designers and production specialists.
Knowledge, Skills, Abilities and Competencies
Well-developed communication skills including ability to articulate creative concepts and rationale for client and team.
Competent in strategic brainstorming, campaign development and creative brief execution.
Ability to work on multiple projects simultaneously, self-manage workload and prioritize deadlines.
Attention to detail in a fast-paced environment.
Problem-solving and decision-making skills.
Adaptability to changes in process, technology, strategy.