Social Media Manager

Cleveland Museum of Natural History - Cleveland, OH4.6

30+ days agoFull-time
The Cleveland Museum of Natural History (CMNH), founded in 1920, is located in the heart of University Circle, five miles east of downtown Cleveland, Ohio. Considered among the top 10 institutions of its kind in North America, the Museum offers an incredible visitor experience, attracting roughly 275,000 visitors a year. There are more than 140 public education programs and over 80,000 students served annually. The Museum employs about 160 people.

Building on its strong foundation of excellence in education and research, the Museum is poised to transform itself. CMNH will invite and engage a broader audience in the exploration of science and the natural world by revolutionizing the way it presents natural history. The Museum has currently launched a capital campaign to support a dramatic renovation and expansion of its facilities and exhibits. This ambitious plan will position the Museum to play a leading role in regional and national efforts to improve science education and increase scientific literacy.

CMNH is seeking a dynamic, creative and energetic individual who is passionate about the Museum and its mission; exhibits strong project management and organizational skills; is looking for new challenges; and enjoys working in an enthusiastic and fast paced environment.

Responsible for the development of traditional and content marketing content across the Museum’s social media channels, as well as ongoing evaluation and reporting on social media performance. This position ensures that content and messaging is consistent with the Museum’s brand and voice on all social media platforms.

Primary Relationship within the Museum
This position reports directly to the Director of Marketing, under the leadership of the Chief Marketing and Communications Officer
This position participates with all entities throughout the Museum including, but not exclusive to: Research and Collections, Development, Partnerships and Programs, Exhibits, Wildlife Resources, Business Office, Museum Store, Maintenance, Security, Operations and volunteers
Working Relationships within the Museum
Director of Marketing
Staff of the Marketing Department, volunteers and contractors
Chief Marketing and Communications Officer
Development, Education, Exhibits, Research and Collections, etc.
Working Relationships outside of the Museum
Partner and collaborative brands on social media
Digital media and online editors, promotional sponsors, corporate partners and supporting organizations
Social media managers and peer groups at area cultural attractions
Service providers
Other technical and informational support entities
Essential Duties and Responsibilities
Work under the direction of the Director of Marketing to create and execute a social media strategy for the Museum and ensure that said strategy and all execution supports the Museum’s larger brand strategy.

Social Media
Responsible for ongoing communications and monitoring of the Museum’s social media channels, including but not limited to Facebook, Twitter, Instagram and YouTube.
Work with Director of Marketing to develop and execute social media editorial calendars
Communicate and respond to online audiences in a timely manner
Manage the Museum’s presence and grow audiences across social media channels
Leverage measurement tools to report on performance while continually finding methods to improve effectiveness
Stay informed of the evolving social media landscape, audience behaviors and online trends
Monitor and Evaluate
Monitor Facebook, Twitter, Instagram, YouTube and other social media channels for interactive activity and report on performance
Monitor industry trends and competitive social media behavior and make recommendations for and execute improved social media performance
Editorial Assistance

Assist in developing and editing of Museum publications including Explore member magazine and the Program Guide

Develop copy to promote events, programs and exhibits
Proofread content
Contribute story ideas to magazine editor for consideration
Video Assets Development

May assist Multimedia production manager and/or Director of Marketing in creation of video assets for areas of the Museum as needed including:

Writing and editing copy
Sharing video content across social media platforms
Provide insight into audience behavior/response to digital assets online

May assist the Director of Marketing with the creation of copy for paid social media content, including:

Copy creation, editing and proofreading
Other duties as assigned

Although this position does not have direct reports, the position may manage the work of interns, volunteers and contractors.

Knowledge, Skills and Qualifications

Bachelor’s degree in Communications, Marketing or a related field with 3-5 years of experience with strategy and day-to-day management of social media platforms, preferably in a non-profit
Strong analytical skills and attention to detail
Solid writing, editing and proofreading skills (writing samples should be provided)
Proficiency in Microsoft Office suite
Versed in SEO, SEM and Google Analytics
Proficiency or ability to be trained in Meltwater.
Familiar with photo editing software such as Photoshop and web programming coding as HTML
Experience in creating cross-platform, browser-based content
The ability to work well independently as well as with a team
Ability to communicate with a variety of personality types and interact with all levels of management and external audiences
Flexibility to adapt to changing priorities and tasks in a fast-paced environment
Ability to manage time and complete projects to meet deadlines
Ability to be trained on project management software
Please send a cover letter, resume, and three (3) professional references to:
Human Resources
Cleveland Museum of Natural History
One Wade Oval Drive, University Circle
Cleveland, Ohio 44106

No phone calls, please.
Job Announcement Number: 16A37
Posting Date: July 20, 2018

The Cleveland Museum of Natural History