Senior Digital Analyst, Paid Media Management

Marriott - Bethesda, MD (30+ days ago)4.1


Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you? JOB SUMMARY

This
position is responsible for the paid media execution for Marriott’s Digital
Services group, which creates and
supports comprehensive in-house digital services programs for participating hotels. These
centralized offerings provide individual hotels with paid media services, and
functions in an agency-like model within the Global eCommerce Digital Services
organization.

The Senior Analyst, Paid Media will assist in the execution
of paid media tactics that support the objectives outlined in each client’s
Digital Business Plan. The position focuses on implementing and measuring paid
media tactics designed to acquire new customers to client hotels. All tactics will
be economically viable, efficient, repeatable, KPI-driven, and scalable.

The Senior Analyst, Paid Media is tasked with staying
up-to-date on industry best-practices and works to implement new ideas,
techniques and tactics within the Digital Services programs. He or she will
work cross-functionally with various Marriott Digital teams to advance the
value of paid media marketing at the hotel level. This role includes collaboration
with Analyst(s), vendors with the implementation of paid media tactics across client
programs and for special projects. This position reports to the Manager, Paid
Media Strategy.

CANDIDATE
PROFILE

Education and Experience

BS/BA degree in marketing,
communications, advertising, or related field.
2-3 years of relevant work experience (digital
marketing, paid media buying, communications, etc.)

CORE WORK ACTIVITIES

Managing
Work, Projects, and Policies

Manages execution of all paid media related tactics
that support the overarching Marriott Digital strategies and goals.
Assists in creating training guidelines and
documentation (as needed) to continually improve paid media tactic quality and
effectiveness.
Assists
in prioritizing, organizing, and accomplishing work within respective Center of
Excellence.
Manages

execution of the following tactics:
Search engine marketing (SEM)
Meta search marketing
Targeted and retargeted display marketing
Online Travel Agency (OTA)
marketing
Social media marketing

Content Management and Execution

Responsible for the daily execution of paid media strategy
& tactics, including the funding, launch, optimization, and measurement of
campaigns.
Aligns paid media tactics with new and emerging
best practices, to improve quality, effectiveness and efficiency.
Executes regional specific or in-language paid
media strategies supporting Marriott’s global hotel websites.
Complies and keeps paid media guideline
documentation and standards up to date, to ensure quality, consistency and adherence
to Marriott’s global digital strategy.

Owning
Relationships

Works cross-functionally with enterprise and brand
teams to advance paid media opportunities at the hotel level.

Tools
and Vendors

Manages day-to-day agency and vendor relationships,
ensuring quality of work and timeliness of deliverables.
Provides paid media training and support on
internal Marriott paid media systems and tools.
Secondary point of contact with outside vendors,
coordinating training and support on their tools and dashboards.

Measurement
and Analytics

Analyzes
campaign performance; provides tactical recommendations for increased
performance.
Assists
in identifying advertising channels that are most effective at driving
conversions, revenue, ROI, and scale across Digital Service programs.
Measures
the success of time-sensitive content using appropriate key performance
indicator (KPI) classifications – impressions, clicks, CTR, CPC, CPA, CPM, conversions.
Reviews
and analyzes results from current program offerings & suggests changes and
enhancements to help increase conversions, revenue and ROI.

Leading
Team

Assists
in training on tactical processes and best practices to Analyst(s), Account
Managers, vendors and freelance content writers.

Additional Responsibilities

Attends and participates in all relevant meetings.
Maintains positive working relations with internal
partner teams, vendors, internal Client Service and Operations teams.
Manages time effectively and conducts activities in
an organized manner.
Performs other reasonable duties as assigned by
manager.

MANAGEMENT COMPETENCIES

Leadership

Adaptability
  • Maintains performance level under pressure or when experiencing changes or
challenges in the workplace.
Communication
  • Conveys information and ideas to others in a convincing and engaging
manner through a variety of methods.
Problem Solving and
Decision Making - Identifies and understands issues, problems, and
opportunities; obtains and compares information from different sources to draw
conclusions, develops and evaluates alternatives and solutions, solves
problems, and chooses a course of action.
Professional Demeanor
  • Exhibits behavioral styles that convey confidence and command respect from
others; makes a good first impression and represents the company in alignment
with its values.

Managing Execution

Building and Contributing
to Teams - Participates
as a member of a team to move toward the completion of common goals while
fostering cohesion and collaboration among team members.
Driving for Results
  • Sets high standards of performance for self and/or others; assumes
responsibility for work objectives; initiates, focuses, and monitors the
efforts of self and/or others toward the accomplishment goals; proactively
takes action and goes beyond what is required.
Planning and Organizing -
Gathers information and resources required to set a
plan of action for self and/or others; prioritizes and arranges work
requirements to accomplish goals and ensure work is completed.

Building Relationships

Coworker Relationships
  • Interacts with others in a way that builds
openness, trust, and confidence in the pursuit of organizational goals and
lasting relationships.
Customer Relationships
  • Develops and sustains relationships based on an understanding of
customer/stakeholder needs and actions consistent with the company’s service
standards.
Global Mindset
  • Supports employees
and business partners with diverse styles, abilities, motivations, and/or
cultural perspectives; utilizes differences to drive innovation, engagement and
enhance business results; and ensures employees are given the opportunity to
contribute to their full potential.

Generating Talent and Organizational Capability

Talent Management
  • Provides support and feedback to help individuals develop and strengthen
skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

Applied Learning
  • Seeks and makes the most of learning opportunities to improve performance of
self and/or others.
Business Acumen
  • Understands and utilizes business information to manage everyday
operations and generate innovative solutions to approach business and
administrative challenges.
Technical Acumen
  • Understands and utilizes professional skills and knowledge in a specific
functional area to conduct and manage everyday business operations and generate
innovative solutions to approach function-specific work challenges.
Digital marketing experience preferred
Ability to multitask in a fast paced environment
Editorial experience a plus
Strong writing and creativity skills
Detail-oriented, takes initiative
Able to effectively work independently, or at times
as part of a team
Strong working knowledge of Microsoft Office,
specifically Word, Excel and PowerPoint
Basic Competencies
  • Fundamental competencies required for accomplishing basic work activities.
Basic Computer Skills - Uses basic computer hardware and software
(e.g., personal computers, word processing software, Internet browsers, etc.).
Mathematical Reasoning - Adds, subtracts, multiplies, or divides
quickly, correctly, and in a way that allows one to solve work-related issues.
Oral Comprehension - Listens to and understands information and
ideas presented through spoken words and sentences.
Reading Comprehension – Understands written sentences and
paragraphs in work related documents.
Writing - Communicates effectively in writing as
appropriate for the needs of the audience. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.