Full-timeEstimated: $56,000 - $80,000 a year
- Public relations
- Events management
- Digital marketing
- Database marketing
- Communication skills
- Bachelor's degree
Full Job Description
The Digital Strategy Manager, working closely with the Marketing Director, leads the development, implementation and management of digital marketing to support Parkview’s strategic plans. Manager has a strong understanding of current digital marketing tools and strategies needed to lead integrated digital marketing initiatives from concept to execution, including optimizing SEO/SEM, database marketing, email marketing, display advertising campaigns, with a strong emphasis on CRM.
Monitors emerging digital technology and best practices to drive overall digital efforts to constantly improve Parkview’s digital footprint. Identifies digital marketing plan priorities, measures of success, budget and creates master calendar of digital marketing efforts throughout the year.
Working with the web lead, manages web strategy to ensure ongoing enhancement of consumer web site platform. Evaluates emerging needs for web to reflect changing business needs and new technology. Working with the digital analyst, measures and reports performance of marketing campaigns and assesses against goals (ROI and KPIs). Maintains ongoing awareness of customer research, market conditions and competitor data within those areas. Exhibits strong project management skills. Leads and manages digital and web team and brings an ambition to problem-solve.
Education: Bachelors degree in Mass Communications Marketing or Public Relations or related field.
Experience: Must have 5 years of experience in marketing advertising and event planning with healthcare experience preferred. Must be able to lead a team and collaborate effectively with other marketing/communications leaders. Exhibits solid organizational event management and human relations skills. Excellent verbal and written communication skills.
Location: Parkview Health · 10501 Corporate Dr
Schedule: Full Time Benefit Eligible, Days, 8-5