The Email Marketing Associate has primary responsibility for helping create, develop and manage content for Lilly Pulitzer®. This includes direct marketing communications, specifically email marketing, product information, and general copywriting optimized to engage consumers and drive sales. Understanding the consumer, the Lilly Pulitzer® voice and analysis of “what works” is fundamental to appropriately producing and deploying content. This role is both creative and analytical in nature, and both roles should be tied to consumer engagement that results in sales. Email Marketing Associate has four primary goals:
Develop and execute a one-brand direct to consumer email marketing strategy, working closely with the Customer Journey and Content Marketing Manager.
Create one-brand content to be used across platforms for marketing and brand initatives such as events, promotions, product launches, etc.
Create personalized communications to increase engagement, traffic, conversion rate and sales through email campaigns.
Analyze data to help improve the consumer engagement. Development communication segments from the consumer list and test communications approaches.
The above will be accomplished by establishing a strategic plan, a calendar of initiatives and applying innovative tactics and creative thinking that promotes brand awareness and engagement, measuring results and building on successes. This position requires that all elements of the strategy meet our objectives on time and within budget.
All employees of Lilly Pulitzer® perform their jobs through the lens of the Company Core Values and Core Leadership Qualities. The corporate culture of the brand is goal oriented, upbeat with a team approach, and we play to win! Copies of the Core Leadership Qualities accompany this position description. The position description outlines ‘what you do’ and the Core Leadership qualities outline ‘how we do it’. Success at Lilly Pulitzer® is measured against both documents.
SKILLS REQUIRED PERFORMING SUCCESSFULLY:
Excellent communication skills
Excellent analytical and problem-solving abilities
Strong team player with leadership qualities.
Excellent attention to detail, follow-up and organizational skills
Strong planning and time-management skills, with demonstrated ability to handle multiple tasks simultaneously, prioritize projects, and meet deadlines
Ability to work well across multiple departments and independently, as well as the ability to interact productively within team meetings.
Strong and palpable “sense of urgency” for implementing courses of action
Genuine enthusiasm and excitement for Lilly Pulitzer® merchandise, brand positioning, fun, and emotional connection with the consumer
EDUCATION AND EXPERIENCE REQUIRED
A bachelor's degree in Marketing, Communications or related field or equivalent work experience.
Generally, 1+ years in a marketing or communications role, retail experience preferred.
Excellent communication and presentation skills are required, along with a demonstrated ability to work in a cross-functional team environment.
Basic knowledge is required in HTML.
Ability to coordinate and handle multiple projects simultaneously.
Experience with Microsoft Office Suite, Google Analytics, Email Service providers preferred
This position is classified as full-time salaried. This position is exempt and not eligible for overtime. This position is eligible for standard company fringe benefits.
The position requires some limited domestic travel. Travel may be required to participate in industry conferences, to visit operational sites, and to visit Lilly Pulitzer® points of distribution.
Given the seasonality of the business, this position may require flexible, additional working hours during peak periods.
This position is based in King of Prussia, PA.
This position is reviewed annually.
Lilly Pulitzer® is an Equal Opportunity Employer.
Lilly Pulitzer® participates in E-Verify. Details in English and Spanish . Right to Work Statement in English and Spanish .