Marketing Data Science Analyst (BA)/Lead

NucleusTeq - Omaha, NE

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Job Summary
Marketing Data Science Analyst (BA)/Lead JD – Omaha, NE ( 1 Position)
Location: Omaha, NE
Long term contract
**
Skill Set Description:
Job Description:

  • Understand and document the current marketing decision processes and the data pipeline used by the decision models
  • Document the data attributes needed for marketing decision / personalization processes and identify work involved in shifting left
  • Identify, define and map attributes needed from source systems for marketing analytics and validate quality of data
  • Work with the Marketing Business SPOC to identify and document the to-be marketing and personalization use cases
  • For each use case determine the potential business Value i.e. the impact of the use case (ML) towards Customer Experience Improvement, increase in topline and Increasing Marketing and Sales efficiency
  • For each use case identify the value realization period
  • For each case determine the data sources and minimal volume of data required
  • Work with business to confirm and agree on the Business KPI to be used for measuring the impact of the use case
  • Identify the baseline for the business KPI and also identify the steps and effort for automating the feedback loop so that KPI are measured and reflected in an automated fashion
  • Create Specification for the Data Science Program Dashboard - Identify the technical and business KPI that will be measured through the course of the program
  • Nice to have: experience working with SAS - of using Base SAS, SAS/Macros, SAS/SQL, SAS/STAT’

Job Qualification:

  • Experience with Business Analytics technology
  • Knowledge of Business Analysis including best practices in KPI generation and corporate performance management
  • Quantitative analytical skills
  • Business advisory experience
  • Successful track record managing large-scale website, mobile, web, video, social media, and paid digital campaigns.
  • Strong understanding of Digital Marketing eco systems and products.
  • Strong understanding of Personalization, Segmentation
  • Understanding of the Machine learning models for Propensity scoring, Lead qualification, look-alike modeling, Journey analytics
  • Experience defining creative and media strategy from brief through execution.
  • Experience with web analytics tools and methods, A/B testing, search optimization, and web UX optimization strategies.
  • Experience with the Digital Marketing ecosystems products is desired

o Adobe Audience Manager
o Adobe analytics
o Adobe segments, Profile core service
o CMS systems (Adobe experience manager), Adobe Target, CRM/marketing automation (Salesforce)

Regards,

Vamsi Krishna
Lead Recruiter
T: +1 480-409-1094
E- vamsi(at)nucleusteq(dot)com

Job Type: Contract

Salary: $55.00 to $60.00 /hour

Experience:

  • SAS, SAS/Macros, SAS/SQL, SAS/STAT’: 2 years (Preferred)
  • KPI: 1 year (Required)
  • Business Analyst: 6 years (Required)
  • Adobe / CMS: 2 years (Preferred)
  • Digital Marketing: 3 years (Required)

Contract Length:

  • More than 1 year

Contract Renewal:

  • Likely