About Momentum
Momentum is a website design and digital marketing agency with over 10 years of experience. Hundreds of companies have trusted Momentum to help grow their businesses. Driven by relationships and results, we thrive on seeing our clients’ success.
Job Summary
The Digital Marketing Specialist role is a full-service position within our marketing department responsible for both Account Management and SEO Campaign Management for existing and new customers. This role encompasses nearly the entire lifecycle of a client relationship and campaign, from research and strategy to client communications, campaign optimization, and reporting. With a focus on single-service campaigns, the goal is to support our department's growing account list. If you are a digital marketer with a broad range of skills, love working with clients, and want to explore multiple career paths in an agency setting, this position is for you.
What to Expect When Applying:
- Our HR Manager will review applications.
- Applicants will go through a short phone screening process to gather more information
- Candidates still in the running for the position will then be required to take a 10 minute skills assessment.
- Upon passing the skill evaluation, potential hires will have a formal interview via video call with the HR Manager and another member of the Marketing Department.
- Top Candidates will then have one final interview with the company's executive team before an offer is made.
- All applicants given an offer letter will be subject to a standard background check. We also complete an i-9 check for eligibility to work within the United States and complete a W-2 check in case of multi-employment situations.
Responsibilities
Onsite SEO Optimization
- Work with in-house development team to optimize on page aspects of client websites for maximized performance
- Optimize website content for maximum visibility and ranking in search engines
- Optimize meta tags (title, description, headers) and images (alt tags, file names)
- Identify, monitor, and implement on and off-page changes to improve the website performance
Content Optimization
- Use AI tools to generate, publish, and optimize content for web pages and blog posts
- Perform content gap analysis to optimize existing content and identify new content creation opportunities
- Ensure all content is aligned with SEO best practices and target keywords
Technical SEO
- Run site audits to identify technical SEO issues and correct them (using tools like Screaming Frog, Ahrefs, SEMrush)
- Fix indexing and crawling issues to ensure search engines can properly index the site
- Optimize page load speeds and mobile usability
- Ensure website architecture and URL structure are SEO-friendly
- Identify and fix duplicate content issues
Local SEO
- Optimize Google My Business listings and ensure consistency across local citations
- Manage online reviews and local search rankings
- Implement local SEO tactics to improve visibility in local search results
Link Building Management
- Develop and implement a link-building strategy to improve domain authority
- Collaborate and manage third-party service for link-building service
- Monitor and analyze the backlink profile to ensure link quality and compliance with Google's guidelines
Performance Tracking, Analysis & Reporting
- Set up and maintain SEO performance tracking tools such as Google Analytics, Google Search Console, and other SEO tools
- Monitor and report on key SEO metrics, including search engine impressions, organic traffic, keyword rankings, and conversions
- Analyze data to provide insights and recommendations for ongoing SEO improvement
- Regularly use industry software to research, analyze and improve campaigns (Screaming Frog, Google Page Speed, Google Lighthouse, Agency Analytics, Google Analytics)
- Perform ongoing keyword research, expansion, and optimization
- Conduct regular competitor analysis to identify strengths and weaknesses in their SEO campaign
Campaign Setup (Occasionally)
- Participate in the SEO campaign setup process including keyword & competitor research, content opportunities, onsite seo, technical seo and seo tools setup
Account Management
- Account management and customer support as the point of contact for a group of existing clients (12-15 accounts)
- Conduct campaign virtual meeting reviews with client’s monthly or quarterly
Other Responsibilities
- Work with Digital Strategist quarterly to find new opportunities for campaigns
- Work with Google Ads manager on campaign communications and reviews
Skills / Experience
- Broad knowledge of SEO and digital advertising solutions
- Search Engine Optimization (SEO) experience (3+ years)
- Detailed understanding of and monitoring search engine algorithms to determine what governs the behavior of the crawlers, and influences them to rank pages
- Customer Service and Account Management
- Excellent communication skills (written, verbal)
- Understanding of digital marketing tools such as SEM Rush, Ahrefs, Screaming Frog, etc.
- Experience with Google Analytics (GA), Google Search Console (GSC), and Google My Business
- Understanding of keyword research and competitor analysis as it relates to digital marketing
- Experience with WordPress
- Generative AI experience, such as ChatGPT
- Website design and development knowledge (plus)
- Writing and content creation skills (plus)
- Google Ads (PPC) experience (plus)
Benefits & Perks
- Remote Work Environment
- Competitive Salary (Commensurate with Experience)
- 401(k) - Employer Match
- 100% Medical, Dental, and Vision Insurance for Employees (BCBS)
- Paid Holidays
- Paid Time Off
- Flexible Scheduling
- Parental & Bereavement Leave
- Dedicated Time Off For Professional Development
- Continuing Education Allowance ($500/yr.)
- Team & Industry Activities
- Workplace Wellness Rewards System & App
- Casual, Collaborative Work Environment with Like-Minded Peers
Please note, some benefits are not available until after a 90-day introductory period.
Job Type: Full-time
Pay: $45,000.00 - $55,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Marketing: 3 years (Required)
License/Certification:
- Google Analytics Certification (Preferred)
Work Location: Remote
