Marketing Specialist

Emerald Resource Group - Cleveland, OH (30+ days ago)4.3


Marketing Specialist

Our client is looking for a Digital Marketing Specialist to join a fast-paced, leading edge environment that will allow the marketing to expand their skill set and showcase their skills in a variety of disciplines.

The Digital Marketing Specialist will be responsible for executing paid search efforts to drive new customer acquisition.

Responsibilities

  • Coordinate the creation of digital content (e.g. landing pages, press releases, and company news)
  • Daily support and reporting for paid search, remarketing, display media and marketing automation programs ensuring campaign accuracy, consistency and optimization
  • Liaise with Marketing and Sales teams to ensure brand consistency
  • Suggest and implement digital marketing strategies to increase profitability
  • Maintain a thorough understanding of current and emerging trends in SEM

Experience/Required:

  • A successful candidate must have at least two years' hands-on experience setting up and running SEM campaigns for an organization.
  • Minimum of two years' experience running SEM campaigns
  • Monitor ROI and KPIs Requirements
  • Proven work experience in digital media or digital marketing
  • Hands-on experience building SEM campaigns from the ground up
  • Direct experience with Google AdWords, Google Analytics and CRO tools
  • Web savvy with knowledge of search engines and the digital marketing landscape
  • Knowledge of HTML and CSS
  • Data-driven, and able to translate data into successful marketing strategies
  • Proven track record of successful performance-based marketing
  • Experience with visual communication principles
  • Familiarity with web design and content management systems
  • Excellent analytical and project management skills
  • An ability to multi-task and perform under tight deadlines
  • Strong verbal and written communication skills
  • Bachelor’s degree in marketing, communications, or digital media preferred * Additional qualification in web design is a plus

Contact:

Lorna Schmidt

Phone: 440-627-6923

Key Words: DSP, HTML, CSS, HTML5/CSS3, SQL, Communication, Work, Jobs, Ohio, Cleveland, Data, Marketing.

Job Type: Full-time

Work authorization:

  • United States (Required)