Job Purpose :
Manages and leads domestic and/or international media
and public relations programs and agency relationships focused on creating and
enhancing public awareness and positive reputation of Mary Kay, its special
events, independent business opportunity and independent sales force. Assists
department head with the development, implementation and execution of the
Company’s public/media relations, social media and crisis communications
strategy, corporate reputation development and image management globally.
Oversees strategic communications counsel on media relations and crisis
communications matters and oversees the development, initialization and
maintenance of proactive public/media relations activities and strategies as
well as reactive crisis communications strategies regarding corporate,
ingredient, employee and independent sales force issues. Ensures all domestic
and/or international programs, messages and materials are consistent with Mary
Kay Inc.’s public and media relations objectives and support the Company’s
overall objectives. Leads execution of domestic and/or international crisis
communications by analyzing crisis situations and drafting statements to
support corporate strategies on various issues.
= Execute Strategy
= Develop Strategy
Market = Support Strategy
Duties & Responsibilities :
& CRISIS MANAGEMENT : 50%
• Serves as a media relations resource and liaison in the
global markets, working in partnership with Director, Global Corporate
Communications, Media Relations & Crisis Management.
• Oversees and
directly contributes to developing programs that generate positive digital and
traditional media coverage. Monitors media relations programs to ensure that
all are consistent with overall corporate image and business objectives. Trains and provides orientation sessions for subsidiary
representatives and media spokespeople, including media training, which may
occur through external resources. Serves
as a resource to the business by sharing corporate press materials and
coordinating departmental participation in assimilations for domestic and/or
international public relations counterparts.
• Fields and
delegates calls from reporters requesting information for local and national
articles about the Company. Supervises
the process to evaluate reporter requests to determine viability of
participation. Acts as a Company
spokesperson as directed, arranges executive interviews as needed, and conducts
necessary follow-up. Oversees response
to media calls, national calls, and/or calls with potential for independent
sales force feedback.
• Supervises and is responsible for the development of
short-term, reactive corporate crisis communications strategies and tools, such
as standby media statements and independent sales force verbal response
statements that define the official Company position or reaction to crisis
situations and enable the Company to provide consistent, on-target messages to
all relevant internal and external audiences.
Manages execution of ongoing and long-term crisis communications
responsibilities. Interfaces with a wide
variety of departments as needed, including Manufacturing, Medical Relations,
Sales Development, Government Affairs, Legal Resources, and others during
crisis communication situations.
• Directly partners with the international markets in the
development of proactive media releases, advisories and social media content
announcing Company, independent sales force and other news and
information. Encourages strategic focus
toward proactive communications that create and enhance local consumer and public
awareness of Mary Kay, our corporate mission, business opportunity, independent
sales force and corporate citizenship.
• Directly partners with international markets in developing
and managing relationships with local and national journalists as well as
outside public relations agencies, including those providing crisis counsel.
• Manages publicizing of media mentions to employees and the
independent sales force via internal corporate and/or independent sales force
communication vehicles. Assists and
supervises assistance of independent sales force and corporate employees in
understanding how media mentions can enhance success. Participates in frequent presentations on
departmental successes, goals, and strategies to various internal and/or
independent sales force groups.
• Manages ongoing public relations and media training and
guidance to corporate executives and members of the independent sales
force. Develops and/or supervises
development of press materials and news releases for independent sales force
STRATEGY : 25%
• Responsible for support of global public relations
strategies, to elevate in the dedicated region and its markets.
• Responsible for developing a region strategy to elevate
global public relations strategies, support region leadership to amplify region
initiatives, and support markets within region as required.
• Participates in and leads the planning and implementation
of an annual communications plan to shape and enhance consumers’ perception of
the Company, the independent sales force and the Mary Kay independent business
opportunity. Establishes programs and
compelling outreach to editors of major magazines, newspapers, and broadcast
media to create favorable awareness of the Company.
CAMPAIGN DEVELOPMENT : 15%
• Develops, directly supervises and is responsible for the
development of international programs that generate positive news coverage –
traditional and digital -- of Mary Kay Inc., its independent sales force and
• Develops compelling story angles, identifies media trends,
news cycles and spin opportunities, to keep the company relevant and enhance
• Drafts press materials and social media content, develops
media campaigns to garner positive media coverage, and manages print, broadcast
and digital inquiries as necessary by interfacing with relevant Company
executives, drafting relevant materials and facilitating implementation.
• Develops blog and social media content based on PR
strategies for global and international markets on social media platforms.
Supervises and oversees engagements with outside public
relations agencies. Provides strategic
direction for and manages execution of public relations plans under direction
of Director, Global Corporate Communications, Media Relations & Crisis
Management. Manages communication with agency, budget and outreach programs
with regard to general-market media.
degree in Communications, English, Journalism, related field or equivalent.
Experience: 8+ years of experience in
corporate or agency public relations, and crisis communications required. Proven examples of successful public relation
1. Demonstrated ability to develop and
lead corporate public and media relations and corporate image programs in order
to garner positive media coverage.
2. Crisis communications experience
required, with crisis communications and media relations experience.
3. Superior verbal and written
4. Must demonstrate ability to draft
and edit clean and concise press releases, media alerts, analysis, crisis
responses, recommendations and other key documents.
5. Must have strong presentation
skills, as well as poise under high-pressure crisis situations. Must be able to react credibly and
effectively with sudden changes in media climate or crisis situations and
effectively communicate with top management, international subsidiaries, media
and the independent sales force.
6. Excellent interpersonal skills,
tact, diplomacy and a high level of professionalism.
7. Strong people management and budget
skills in order to directly supervise experienced team members and outside PR
counsel and their projects. Requires
ability to plan and orchestrate budgets for outside agency projects and provide
concise, clearly defined objectives for Mary Kay projects and corporate image
programs in order to execute a successful media campaign.
8. Must be able to effectively juggle
multiple tasks, projects and priorities while supervising experienced team
9. Strong business writing skills
(business and AP style), plus proficiency in Word, Excel and PowerPoint. Ability to perform database searches is also
10. Domestic and
international travel up to 25%-35% of the time required.