Director Global Public Relations

Franchise World Hqts LLC - Milford, CT

Full-timeEstimated: $100,000 - $140,000 a year
EducationSkills
The Director of Global Public Relations position will define strategic direction to develop implement and manage external communications efforts for the global Subway brand.

Be a part of the Subway® Group – the world’s largest quick service restaurant franchisor and recognized leader in the Quick Service industry. With more than 44400 restaurants in over 113 countries we continue to add talent to our team at our global headquarters in Milford Connecticut.

The Director of Global Public Relations position will define strategic direction to develop implement and manage external communications efforts for the global Subway brand.

Responsibilities include but are not limited to:
Responsible for managing proactive and reactive Public and Media Relations for the Global Subway Brand
Responsible for information to the public and/or news media from the brand globally.
Capture and share impactful media coverage about the brand and its people
Manage and amplify social content to ensure the brand attributes and human-interest stories define the backbone of the brand.
Secure impactful media coverage.
Continually define and refine process that protect the brand from incidents and risk associated with media.
Serve on the cross functional incident management team
Proactively identify opportunities to support organizational initiatives and develop materials and programs to promote and publicize these activities.
Build and foster relationships with various publics including media members of the community partners public affairs offices non-governmental organizations consumer advocacy groups etc.
Develop messaging framework that supports business goals and media train executives and subject matter experts.
Proactively advise the Regional Directors Marketing and NA PR teams on key community issues potential crisis situations and best practices.
Determine PR needs of each business unit and region and manage and assist in hiring strategic PR staff and/or outside agencies to ensure goals and KPIs are met
Monitor media coverage of the restaurant/food/consumer sector to be able to anticipate trends issues and opportunities.
Measure impact of work and communicate results.
Define brand standards for research writing and/or edit communications materials including (but not limited to) press releases pitches fact sheets Q&As briefing materials press quotes talking points key messages emails social media posts and presentations.
Work collaboratively with multiple teams including Marketing Advertising Customer Care CSR and Communications.
Manage the Global PR staff guide and coach regional staffs and agencies to ensure goals are met
Work closely with corporate communications social media and marketing teams to ensure content alignment

The successful candidate will have:
Bachelor's degree in Public Relations Communications Journalism or related field.
Minimum of 10+ years of experience in Corporate Communications/Public Relations in a corporate or agency environment; must have a proven track record in all aspects of securing and managing high quality/high volume media coverage.
Exceptional writing skills (technical creative effective).
Passionate about learning about the business marketplace and building relationships across the business.
Proven ability to handle sensitive issues and crises under pressure and provide sound counsel to management.
Self-motivated proactive and hardworking with strong problem solving creative thinking and interpersonal skills.
Professional demeanor with the ability to work with a variety of stakeholders from Sandwich Artists to the CEO.
Can define a strategic multi-year framework for PR as it relates to SUBWAY.

The successful candidate may also have:
Experience working with global organizations.
Experience working with QSR or fast casual chain restaurants and/or franchise model businesses.
Team player with the ability to work with a diverse team operating internationally.
Collaborate with senior leader across the organization to support a variety of communications needs including company news product launches speaking opportunities and thought leadership.
Working knowledge of social media and emerging channels.
Working knowledge of Corporate Social Responsibility (CSR) principles and regional hot button issues.
AA/EOE/M/F/D/V

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractor’s legal duty to furnish information.