The Principal Marketing Analyst will be a highly numerate person who is excited to solve business problems by working with market research, interpreting numbers, and consulting with functional leads on translating insights into real actions and solutions based on commercial objectives. This role is for someone who is self-driven, independent, and wants to drive significant impact across the marketing team.
Procure and provide market research data to support sales and development efforts.
Gain qualitative data, trends and strategies to increase competitiveness
Identify & implement best-in-class measurement practices across a full range of digital marketing techniques, including desktop and mobile websites, email marketing, search marketing, social media, and mobile marketing
Ensure that all processes for receiving, processing, and evaluating data are efficient, replicable and documented.
Proactively consult with integrated marketing, marketing communications and product managers to ensure campaign KPI’s are established, aligned with program objectives, and are appropriately measured
Engage and develop relationships with internal stakeholders to fully understand their information needs.
Proactively bring recommendations and solutions to key stakeholders based on your analysis.
Bachelor’s degree and 3+ years of market analytics and market research experience.
Proven analytical skills, with strong attention to detail.
Experience in Web analytics and familiarity with tools such as Adobe Analytics, Google AdWords, and Google Analytics.
Expertise with modeling, data query, data analysis, regression analysis, and attribution modeling
Strong working knowledge with data visualization tools (e.g. Tableau)
Outstanding verbal and written communication skills
Results orientation, with a premium on timely delivery of high-value output
Demonstrated collaborative skills
Strong ability to multi-task and judgment to balance competing priorities effectively
Travel (up to 15%) may be necessary.