Communications Professional

Arrow Financial Corporation - Glens Falls, NY (30+ days ago)


Since 1851, Glens Falls National Bank has been
helping individuals and businesses of the North Country meet their financial
goals. We have 30 offices from Clinton to Saratoga counties and offer a broad
range of personal and commercial banking, retirement, investment and insurance
services.

In this position you would support the Communications Manager
in the development of internal and external marketing/communications materials through writing, editing, project
management, and reporting. Will help develop
content for customer/employee messaging, advertising, public relations,
website, and social media channels with the goal of promoting the Company’s
image and products.

RESPONSIBILITIES:
§ Manage writing assignments supporting
Company’s overall objectives and communications strategy.

§ Draft press releases, marketing materials,
advertising copy, social posts, and website content.

§ Review and edit content developed by
agencies, vendors, and/or other internal teams.

§ Assist with press release distribution
process.

§ Perform public relations outreach
including proactively pitching media stories that position Company in
consistent manner with our brand image.

§ Help generate reports that provide
overview of public relations coverage for Company.

§ Monitor media and social media.

§ Serve as backup for Communications Manager
and Digital Marketing Officer as needed.

QUALIFICATIONS:
Education/Certifications/Experience:
§ Bachelor’s Degree in Communications or
related field or equivalent experience required

§ 6+ years of experience in media, corporate
communications, or related field required

Skills/Knowledge:
§ Exceptional writing and editing skills;
ability to convey complex information quickly and clearly

§ Understanding of communication strategy
and ability to tailor content based on audience, message, medium, timeliness,
and call to action

§ Proficient in Microsoft Office Suite
including: Word, Excel, PowerPoint, and
Outlook

§ Media, public relations, and website
content management experience a plus

§ Ability to work independently and as part
of a cooperative work team

§ Demonstrated skill in meeting deadlines,
managing time effectively, and handling multiple priorities

Other:
§ Availability
to periodically work evenings and weekends as needed; ability to travel as
needed

§ Ability
to lift/move up to 25 lbs.